As Germany wants to attract investors. A process that will be supervised by a private environment
Martin Blessing and Chancellor Friedrich Merz Photo: Andreas Gora / AFP / Profimedia
The German Chancellor, Friedrich Merz, named an experienced banker on promoting the German economy on Monday, who is currently suffering from diminishing competitiveness among foreign investors, AFP, taken over by Agerpres.
The new position, known as a “personal investment representative”, will be occupied by Martin Blessing, 62 years old, former chairman of the Board of Directors of the German Bank Commerzbank, between 2008 and 2016.
His experience will help him to capitalize on his “excellent contacts in the international economic and financial world,” said Friedrich Merz. He said that Blessing, who is currently president of the Danish Bank Bank Board and paid as such, will not be paid for his new role.
“I want to develop a program called” Equity Story “for Germany,” Martin Blessing told journalists. On the financial markets, the term “Equity Story” refers to the discourse used by a company to present and promote among investors, for example, on the occasion of an initial public offer.
Martin Balsing will have to attract capital to a Germany looking for private investments to modernize its infrastructure and support its industry and innovation. The banker revealed that a major conference with investors was planned, but acknowledged that its organization will take more than three months.
Berlin has already implemented several measures to attract capital, including “an immediate investment program, the special infrastructure fund and a comprehensive profit tax reform,” said Chancellor Friedrich Merz.
The initiative “Made for Germany”, launched in July 2025, also allowed over 60 companies to undertake to invest over 630 billion euros over three years.
Blessing will also supervise Germany Trade and Invest (GTAI), the federal agency responsible for promoting Germany as a business location and supporting German companies.
