From Miramagica to Santa's Land: how Lucia Păjișteanu reinvented the amusement parks in Romania
In 2015, in Bucharest, the Miramagica Herăstrau, the first outdoor amusement park with modern attractions, was inaugurated, to Western quality and safety standards.
. The initiative belonged to Lucia Făjișteanu, entrepreneurs who already had innovative projects in the entertainment industry for families and children. She understood that the little ones need more than mere playgrounds – they needed memorable experiences.
The Miramagica Herastrau turned, in a short time, into the most vogue amusement park in Bucharest, thanks to unheard of attractions: the panoramic wheel, the Airborne Shot, the Venetian carousel, the Top Dance-the floating bank, the spark-the attraction that defies the gravity, the roller in the form of the omid, Jump-Jump, Bumper Cars, inflatable slide, derby-the competition of the horses, the carousel Tornado, etc.
In 2022, Lucia Frăjișteanu extended the business by the miramagic inauguration of Mamaia, applying a recipe similar to that of the Herastrau Park in Bucharest and bringing, at the seafront, new attractions.
The miracle wheel, required at the big festivals and holiday fairs
The main point of attraction of the park was the miracle wheel, from which you can admire, from height, Herastrau Park. This not only became the symbol of the park, but it has also been transformed into an emblematic attraction, present at the largest music festival in Romania, Beach, please, but also at Easter and Christmas fairs in Craiova and Bucharest.
“For me, the miramagica has always been more than a fun park – it was a promise to create unique, safe and emotional experiences for children and parents. Every detail, from idea to implementation, is carefully built to give memorable moments. FRĂJIŞTEANU.
The holiday fairs, more spectacular with the attractions provided by Lucia Făjișteanu
Lucia Făjișteanu also made a contribution to the reinterpretation of the concept of Christmas fairs.
Last year, he brought to Romania Flying Santa, the attraction of the phenomenon of the Christmas Fair in Craiova, which went viral on the Internet, not only in the country, but also abroad. The videos with Santa Claus flying in the sled drawn by the reindeer, above hundreds of thousands of people in Mihai Viteazul Square in Craiova, in a rain of fireworks, gathered hundreds of millions of views on Tiktok, putting Craiova on the map of the most spectacular Christmas fairs in Europe.
Another innovation signed by Lucia Făjișteanu is Santa's Land, a themed park for Christmas fairs, which brings together a series of holidays with the themed of holidays, meant to delight visitors of all ages: a panoramic wheel with over one million lights, a Treii's elevator, Reni drawn, Grinch's rotating banquet, a spectacular Venetian carousel with two floors (unique in Romania) and an artificial ice rink.
In addition, among its famous projects are Laminor Winter Wonderland, a Christmas fair specially designed for indoor spaces, but also the presence of panoramic wheel with 1 million lights at Westside Christmas Market in the last two years.
“I believe that people, regardless of age, need moments of joy and magic. This was and is the miramagic mission and the other entertainment concepts that we create and deliver. We want to bring unforgettable smiles and emotions,” concludes Lucia Făjișteanu.
