The popularity of the Labubu mascot is not weakening in the world, and now a unique character will be an element of the design of the products of the luxury brand Moynat. The French producer of exclusive products, which belongs to the LVMH group, has established cooperation with the creator of the hit mascot.
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Kasing Lung, who is the “father of” Labubu and many other characters, which are part of the “The Monsters” collection, chose works of art depicting Labubu, Zimomo and King Mon, which will appear on bags and small leather haberdashery, including on two -dimensional pendants for bags.
The premiere of the characters “The Monsters” took place in 2015 and from the occasion of the 10th birthday of unique characters they will appear on luxury goods. According to “Vogue”, they are to debut on October 11 in Shanghai and will be sold in other boutiques of Moynat in selected cities in the coming months.
Labubu enters the world of luxury products
In an interview at the Moynat salon in Paris, at the beginning of this month, Lung expressed its surprise how much popularity in the world Labubu gained in his trilogy “The Monsters”. As “Vogue” reports, Lung admitted that the insidious, naughty and funny personality of Labubu makes her a charming monster.
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Kasing Lung in an interview with “Women's Wear Daily” said that many people asked when they could cooperate with luxury products.
“The reason I agreed [na współpracę z Moynat] It is that they create such high quality products, made by hand, like my paintings. I think it fits very much, “said Lung in an interview with” Women's Wear Daily “.
For the first time, Lung's graphics appeared on leather products, and he himself admitted that he never imagined cooperation with the leading French luxury house in his wildest dreams.
