Instead of meeting friends, and even going to restaurants or pubs – a visit to an exclusive fitness club. Such a new trend was noticed in Great Britain among representatives of the Z.
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Not only the gym, but also steam baths, saunas and “fresh air subjected to UV rays” – such attractions await clients of luxury fitness clubs, the number of which is growing in Great Britain. And the clientele is more and more often representatives of the Z generation. Networks such as Mayfair, Third Space or Gymbox offer memberships whose prices start from 230 pounds (about PLN 1,100).
As “The Guardian” notes, for the growing number of representatives of the generation from – people aged 13 to 28 – membership in the gym is an important part of monthly expenses. In Great Britain, 27 percent Adults under the age of 25 consider membership in the gym to be a necessity. Such conclusions come from the study Intut Credit Karma, which “The Guardian” refers to.
Many young people prefer to invest in fitness than spending money on food outside the home or going to clubs. A study by the Gym Group, which serves hundreds of gym throughout the UK, showed that 22 percent people aged 18 to 24 spend over 50 pounds per month on membership and fitness classes, 18 percent. He prioritizes health and fitness expenses instead of social gatherings, and 16 percent It puts them above the output to pubs or restaurants.
Luxury fitness clubs instead of events
Clients They consciously choose luxury fitness clubsand not – just like a few years ago – local and small gyms. It doesn't matter, I sown physical, but above all all additional services. Among them are saunas and steam baths, massage pistols, hydrotherapy pools or meditation in a sound bath.
Interestingly, many “ztets” treat luxury fitness clubs, like their second home. The more that they have, for example, irons, spray starch, and even a chemical laundry. As “The Guardian” notes, these amenities on the one hand are an escape from the discomfort of shared apartments with others.
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On the other hand, they allow you to save: Using always fresh towels, bath cosmetics, ironing at the club, and even a cafe and a place to work. The latter space is available to the Third Space network customers. Luxury gyms work extremely hard to keep customers as long as possible.
As “The Guardian” explains, a study conducted by Ukactive, an industry organization representing the majority of British fitness operators, showed that the generation with is a key demographic group that drives a record record of the British going to the gym.
