Companies that have previously implemented AI agents obtain higher phrases from this investment

Companies that have previously implemented AI agents obtain higher phrases from this investment, and more than half (53 percent) of higher-level managers indicate 6-10 percent. Increased revenues thanks to generative AI – according to the report “Return from investments in AI”, prepared by the National Research Group for Google Cloud.

The report analyzes the impact of AI on global business revenues, whose annual revenues exceed $ 10 million. The study developed for Google Cloud is based on the answers of 3346 senior managers from 24 countries, including North America, Europe and the Middle East and the Asia and Pacific region. A significant part of them (74 percent) emphasizes that their organization achieved a return on investment in artificial intelligence in the first year of implementation. AI agents played a big role in this.

The study also showed that AI agents – specialized large language models (LLM) that can plan, draw conclusions and perform tasks – become common in organizations.

It was stated that globally, Over half (52 percent) of the managers asked that their companies actively use AI agents. In the case of European companies, almost half of them (47 percent) indicated that they are already using them, and almost 1/3 (32 percent) have already implemented over ten such solutions.

It was indicated that the most common use of AI agents in Europe includes:

• technical support (47 percent), with a return on an investment of 26 percent,
• Increasing the efficiency of customer service and its experience (46 percent), where the return on investment reaches 30 percent,
• Safety and cyber security operations (46 percent), and the return on investment is 29 percent. and
• Marketing (44 percent), with an investment refund of 27 %

“Almost half (49 percent) of European managers claims that over 50 percent of the future budget of their organization intended for the development of artificial intelligence will ultimately be assigned to the introduction of AI agents” – it was written.

The main benefits of generating AI among European companies focus on: increase in productivity (69 percent, unchanged compared to 2024), impact on customer experiences (user experience; 60 percent, increase by 4 pp), business development (52 percent, decrease by 9 pp), marketing (52 percent, without a year), and security (47 percent, decrease by 8 pp).

“AI agents designate a new era in business, moving from systems that only provide or create, to those that can plan, draw conclusions and act under supervision. Our data show that the first agentic AI users use them to solve complex, specific tasks – from detecting fraud in financial services to quality control in retail. For performance, but about embedding artificial intelligence directly in business, “said Carrie Tharp, vice president, Strategic Industries, Google Cloud cited in a press release.

As the study has shown, returns from investment in generative AI remain at a similar level as last year. Globally 74 percent management staff stated that their organizations achieved a return on investment (ROI) in the first year. In addition, more than half of the respondents (53 percent) recorded an increase in revenues, estimating profits at 6-10 percent, which is a result close to 2024 (52 percent).

It was stated that with the increase in investment in generative AI, in Europe 77 percent The management has confirmed the increase in expenses for this technology along with a decrease in its costs, and 44 percent. redirected budgets not intended to AI for this purpose. New challenges also appear – 37 percent respondents globally, including 34 percent In Europe, it indicated privacy and data security as one of the three most important factors when choosing a supplier of LLM solutions, immediately after integration with existing systems and costs.

“In 2024, we have proved that generative artificial intelligence works. Now, in 2025, companies will build on this success and benefit from it. The main challenges for most organizations are data security and integration with current systems. So the key to success is to adopt a modern data strategy and strong management from the very beginning,” said Oliver Parker, vice president, Global Generative AI Go-to-Market, Google Cloud. (PAP Biznes)

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