Personalized Coca-Cola with names-brand restarted the cult campaign again in the stores
Coca-Cola returns the legendary campaign “Coca-Cola” to recall the value of living communication in the digital era. Despite the fact that technologies help us to always be in touch, it is common moments outside the screen that give birth to unforgettable memories,-say Coca-Cola.
For the first time, the brand realized this idea in 2011 – then labels with names became a real hit. Now Coca-Cola proposes to share your favorite drink with loved ones-to celebrate your friendship and feel the magic of human communication.
According to the study, 72% of “hits” prefer live communication and value authenticity. In the world of transient online communications, a personalized bottle of Coca-Cola is an effective way to show your care.
Enjoy yourself and your friends-look for a special bottle of Coca-Cola at points of sale!
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