2025-08-19 11:17
publication
2025-08-19 11:17
Drutex became the official partner of Bayern Munich. This is a historic agreement – the largest project in the field of sports marketing in the 40 -year history of the Polish company and one of the largest projects in the world football with the participation of the Polish brand.
As part of cooperation, Drutex will use a wide package of marketing benefits. It includes The brand's exhibition on LED bands around the pitch, advertising on the judicial board, presence on social media bayern Munich profiles and promotion in the official communication channels of the club.
“Drutex is one of the leading companies in Europe in its industry – just like FC Bayern in sport. Over 40 -year history of the company is a synonym of stability and high -quality, and at the same time constant innovation. We are glad that we can welcome Drutex in our partners' family,” says Michael Diederich, vice president of FC Bayern.
Drutex has the status “official Platinum Partner of FC Bayern München”, “Official Partner of FC Bayern München” and “Official Door and Window System Party of FC Bayern München” (exclusive). The sponsorship agreement applies three years.
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“We want and we can, together with Bayern Munich, continue international expansion and strengthen our position on the global market. (…) Drutex is a strong and financially stable company and a loyal business partner in business, and we have built our brand and position in the industry for the last 40 years” – emphasizes Leszek Gierszewski, founder and president of Drutex SA.
Probably the most interesting thread is how much such pleasure costs. However, Leszek Gierszewski, the founder of the wire, did not want to reveal the details.
“FC Bayern Munich has four main sponsors. They have been with him for years, and some – like Adidas – have always been always. In the sponsorship hierarchy below the big four there is the so -called Platinum package. And there, under the agreement signed at the beginning of the year, is now located Drutex. This is much more than in the case of Inter Milan. Do not speak loudly, especially when the appropriate confidentiality clauses apply. These are very serious amounts for which you can successfully buy a place in the Polish Premier League, becoming the owner of one of the clubs” – said in an interview with Forbes Gierszewski.
When asked if this expense will hit the pocket of the wire tightly, he replied that “not particularly. We can afford it. Besides, I would not talk about hitting – it will be good and wise money spent”.
Ed. Jm
