Untold X has proven to be one of the most spectacular editions so far, lowering participation records and offering unforgettable moments to music lovers around the world. As an official fashion partner of Untold, Trendyol He brought the characteristic style and innovation in the heart of the event, transforming his activation area into one of the most visited and appreciated attractions of the festival.
Located right on the alley located immediately after the main entrance, the Trendyol activation area was impossible to overlook due to its vibrant atmosphere. Thousands of visitors have discovered an interactive space, where fashion, beauty and technology have created a complete experience.
The most beloved activation in the trendyol experience area
The trendyol experience area was full of energy, giving fans exclusive services and interactive activations, perfectly aligned with the festival spirit. From Make-up with Glitter by Trendyol Beauty-where over 500 glitter boxes were used for bright looks-to personalized color analysis sessions, through which over 300 people have discovered the shades that are best suited to the skin tone, the color of the eyes and the hair, under the guidance of a dedicated specialist.
In addition, over 700 visitors have tested the Virtual Sample Installation with AI – “Personal AI Shopping Assistant”, experiencing how to virtually try the trendyol collection collection for the festival, with the possibility of ordering them instant from the application, with the help of a QR code. The installation was used in total for 50 hours.
At the same time, spectacular light installations have perfectly reflected the fresh and dynamic image of the brand, transforming the activation area into a true Instagram Hotspot. Dozens of influencers and content creators, but also artists like Elena Gheorghe, were present in the trendyol space to capture the moment.
The fans were also encouraged to share their experience from the social media activation area. Hundreds of participants in the festival mentioned trendyol in their storytens, further amplifying the brand's visibility. In order to expand the impact and beyond the activation area, the brand videos were designed on the main stage and in the sales points in the festival. The atmosphere was animated by Ice Coffees offered in partnership with Nescafe.
Another attraction for the users of the trendyol platform was the campaign made with Banca Transilvania, whereby the owners of the limited edition cards Untold X benefited from 40% discounts on a selection of products on Trendyol, between July 31 and August 11.
At Untold X, the Trendyol experience area has been among the most popular activation spaces, attracting thousands of curious and excited fans. The participants have discovered Fresh services and activations here, perfectly adapted to the festival atmosphere, and the brand has managed to show that a memorable experience can be as intense and energetic as a set on Main Stage.
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