The market of dietary supplements in Poland is already PLN 7.1 billion. Most Poles do not understand the composition of the product
Customers often do not realize that The supplement is not a medicine, and its composition may be completely different than the advertisement suggests. – Therefore, the ability to read labels and verify the source of ingredients is crucial – says Monika Sejbuk, a master of dietetics (during a doctorate). And he adds: – In my work I meet people who take several supplements at the same time, not knowing what they really contain. Education in this area is the basis of safe supplementation.
As part of the educational activities undertaken, Biowen, one of the producers of natural dietary supplements, has launched a nationwide educational campaign #Patrznaskie. Its purpose is to organize communication regarding supplements and make people easier for people to understand, evaluate and consciously choose products. The campaign focuses on such issues as source and standardization of ingredients, dosage and real indications for use.
Customers should not risk
Damian Olędzki, co -founder of BioNen, He emphasizes that honesty towards the consumer counts in this business. – We want him to know what he is taking and why. What can be a communication risk for others is a foundation for us – he argues.
Special offer
Biowen ensures that it focuses on clean, minimalist formulas, openness of the source of ingredients and full control over the production process. Brand supplements are created without synthetic fillers, artificial colors, preservatives or controversial substances that presence may raise doubtseven if they are allowed to trade.
Against the background of producers' declarations, it can also be seen that The Polish market of dietary supplements is more and more internet. According to PMR, the share of e-commerce in sales is growing, and stationary pharmacies lose some shares for online channels. Poles also more often buy several different preparations at the same time, combining them with daily health routine. This increases convenience, but also the risk of random interaction of ingredients or dose duplication, which is why the quality of information on the label and in advertising is more important today than before.
It is worth remembering that the supplement supervision system in Poland is of a different nature than in the case of medicines. Before entering the product on the market, the entrepreneur submits a notification to GIS – this is a notification regime, not a full approval procedure as for medicinal products. At the same time, health declarations in the advertisement and the packaging are limited by EU law And only those approved in the European Commission list can be used.
The market is more complex than individual educational campaigns – in addition to smaller, “natural” brands, there are large players with production facilities and their own distribution networks, such as Aflofarm, USP Zdrowie or Olimp Labs, who simultaneously develop supplements and intensively invest in marketing and direct sales. They largely shape the shelf, communication standards and consumer expectations.
Regulators remind you that The border between informing and the therapeutic promise is sometimes crossed. UOKiK intervenes from time to time in the case of misleading messages about supplements, which shows that the problem does not apply to individual companies, but the entire segment and competitive pressure. This is a good reason for consumers, regardless of the brand, check whether the promises from the advertisement are reflected in the authorized health declarations and real doses of ingredients.
