How can Impact Bucharest to put the capital of Romania on the map of the big international events
Big and weight events can transform the image of a city. I can bring investors, tourists and, above all, visibility. In September 2025, Bucharest is hosting the second edition of Impact Bucharest, an event that has already put poodle, Poland, on the global map. The list of guests includes Michelle Obama, Erin Meyer and Edi Rama – a lineup that is not seen in Romania. But what could this mean to the capital?
When you say Glastonburyyou immediately think of the famous music festival. And the wave of tourists who come there every summer is not by chance, it is due to it. Davos It attracts skiers in winter, but it appears on the front page of newspapers only once a year, when it houses the World Economic Forum. Last year, Munich It was twice in the spotlight: once for the security conference and then for the 10 consecutive evenings in which Adele sang in a “pop-up” stadium built especially for her.
And PoznanPoland? He was in the press attention in May 2025, when Barack Obama came to Impact'25 – the 10 -year anniversary of the most prestigious business and technology event in Central and Eastern Europe.
Impact means more than a conference
Short and dynamic presentations, in TEDX style, spectacular decor involving all senses, a wide range of inspirational content and an unmatched networking network. Participants describe impact as a “festival of ideas”.
Jacek Jaśkowiak, mayor of the city of Poznațsays that “Impact is one of the most important events in this part of Europe. He visits us the best experts, businessmen and politicians around the world. The professional organization of such a prestigious meeting confirms the international status of the city of Poznaț, a modern city, open to change, which offers space for brave discussions”.
On the Impact stage, personalities such as Barack Obama, Hillary Clinton, Yuval Noah climbed the Impact scene, such as Barack Obama, Hillary Clinton, Yuval Noah Harari, Nassim Nicholas Taleb, Timothy Snyder, Alex Soros, Natalie Portman, Esther Perel and Sanna Marin. The event was also recognized by international prizes including AEO Excellence Awards 2024 (Best International Conference) and Gold 2025 Eventex Awards to several categories, including European Event, Positive Change Event and Thought Leadership.
This year's edition of Impact Bucharest brings together over 200 inspirational speakers, including Former Mirhelle Obama Mrs. (located at his first visit to Romania), Erin Meyer-one of the world's most influential experts in management and organizational culture, co-author of the bestseller “No Rules Rules” along with the Netflix, Reed Hastings-and Edi Rama, Albania prime minister over a decade.
Impact means to be seen and heard
Media partners AI Impact included prestigious international publications such as The Financial Times and The Economistbut also the local media with the highest coverage (TV, radio, written press, online). According to SME Media Research, Impact'25 edition has generated an equivalent value in advertising (ave) of 63.353.172 PLN.
“We pride ourselves with impact on the daily activity of Poznață Convention Bureau, in almost every offer we send. The event is renowned for excellent organization and has a very good reputation among the participants. I can certainly say that it is an ally in promoting Poznață,” says Jan Mazurzak, CEO, Poznaţa Tourism.
Impact means money for the pogs, Poland
The direct economic impact of the event on the city of Poznaț and the region was analyzed in a report by Prof. Krzysztof Celuch, PHD, from Nicolaus Copernicus University. According to him, the total economic impact generated between 2021 and 2025 (forecast) is of 104.5 million pln.
The report shows that, only in 2024, local entrepreneurs who provided impact services (technology, security, catering, hotels, etc.) generated additional revenues of 7.32 million pln. Between 13 and 18 May 2024, during the impact period '24, they recorded 22,569 nights In the hotels in the pushers and the surroundings, half being reserved by foreign tourists who chose to extend their stay in the WIELKOPOLSKA region.
What does that mean for Impact Bucharest?
Impact proved to be a large event, with the potential to attract investors and tourists, generating profits for the host city and bringing it economic benefits, recognition and international prestige.
The second edition of Impact Bucharest is scheduled for September 17-18, 2025and the recognition of the impact brand in Southeast Europe and its ability to bring economic benefits to the local ecosystem are constantly increasing.
And this is excellent news. Romania has an expansion economy. Bucharest is a wonderful city, and now it is the perfect time to show investors, tourists and the whole world what Impact can produce.
Article supported by Impact Bucharest
