Superbet brought to Romania the prize for the best marketing campaign in the global sports betting industry!
Gala EGR Marketing & Innovation Awards
Superbet, the leader of the Tech & Entertainment market in Romania, has entered a new league: he won, in London, in the prestigious Gaul EGR Marketing & Innovation Awards, the best marketing campaign in the global sports betting industry, thanks to the “Romania, Football!”. Through this distinction, Superbet becomes the first Romanian company awarded at the “Oscaru” Industry.
The elite of the gambling industry met on Thursday, June 19, in London, for the most anticipated time of the year, the Gala EGR Marketing & Innovation Awards, an event that has gathered renowned brands around the world. Superbet returned home with the prize reserved for the best marketing campaign globally, defeating, among others, important names such as Draftkings, Kaizen Gaming, Skybet, Parimatch and Betsson.
A golden award for a generation of gold
The case study enrolled by Superbet in the competition included all the marketing initiatives developed in 2024 under the umbrella “Romania, Football!”: The 360 campaign that had as a spearhead the advertising spot before Euro 2024, with great players of the Golden Generation in the fore The special monument dedicated to those who made the Romanians go out, in the unforgettable summer since 1994 and beyond.
“The prize obtained at the EGR Marketing & Innovation Awards Gala is all the more important since this is the first in this category to a Romanian company. It is also the first time that a campaign for our country receives a global distinction, deviating creative concepts in many countries in Europe or Latin America. Content, as well as the excellent collaboration for this campaign with the representatives of the Golden Generation of Romanian Football ”, said Andrei Popa, VP online Romania at Superbet.
A distinction that obliges other notable results
In addition to the success of Superbet Romania, the company also scored through the prize obtained by the Poland team, for the best social marketing campaign thanks to the Grand Chess Tour – Superbet Rapid & Blitz Warsaw.
“These awards reconfirm the status that Superbet won, fully meritorious, within the global technology and entertainment industry. Through creative campaigns and high operating standards, our company has become a recognized and respected name by international competitors, experts in our business sector and investors.
The contribution of the marketing teams in Romania and Poland was essential for the two prizes obtained in the EGR Marketing & Innovation Awards and we are happy to see that the work of our colleagues has been recognized in such an important event for our field of activity ”, says Adam Lamentowicz, Chief Commercial Officer Superbet.
The Superbet brand continues its exponential growth in European markets, as well as on the continent of Latin America, in Brazil, having as a differentiator a unique and immersive entertainment, strongly inspired by the passion for sport.
Content sponsored by Superbet
