For several years, the Biedronka network has been implementing a loyalty action, in which in exchange for purchases consumers receive stickers, the appropriate number of which entitles to collect plush mascots. Also this year, the network decided to register in advance, as the retailer usually begins at the end of August.
See also: Biedronka recruits employees on vacation. Work in resorts with accommodation
In 2024, “Gang of Products” reigned in the Biedronka network, and a hit among consumers – or rather their children – was Pakosław, who was a mascot in the shape … toilet paper rolls. Peas Grześ and Grażynka, Pieróg Patryk, Malwina and Marylka's muffin were also very popular. A year earlier, the hit Patrycja was the hit, which was most often asked by consumers.
The network owner a few months before the start of the loyalty action registers at the Patent Office of the Republic of Poland Several names, as well as internet domains, which can suggest what toys or what topics with their stuffed animals will be discussed by Biedronka.
New gang in Biedronka. What mascots will be in 2025?
As “Virtual Media” reports, The network has registered three new trademarks with the word “gang” in the name. This year they are: “Gang Moneciaków”, “Gang of Grożyczaków” and “Gang Biedroniak”. The same situation took place in 2024, when out of three registered characters (fantastic gang, planeciak gang and produce gang) the latter was finally chosen.
See also: Biedronka tent sales have already started. We have a list and dates
This year – as “Virtual Media” explains – the three trademarks mentioned above were classified in such categories as: “Music, films, games, books, printed materials, toys, mascots, advertising services, marketing and promotional, issuing pre -paid cards and vouchers, and organizing games and competitions, conducting competitions on the Internet”. For now There is no clarity which of the registered names and the product line will be used for a promotional and loyalty campaign on the web.
However, it can be assumed that as part of the campaign for several weeks, customers of the Biedronka chain will be able to collect stickers awarded for specific shopping expenses. After completing the minimum number of stickers, you will be able to collect the selected mascot or booklet.
