Carmina Fusté was appointed general manager of Philip Morris Romania

Philip Morris International (PMI) named Carmina Fusté as general director of Philip Morris Romania. She took over the mandate from Mircea Scaunașu on June 1, 2025. Mircea Scaunașu, who ran the company from 2023, was appointed Vice Commercialization Heat Not Burn at the Philip Morris International level.

With a long professional career in Philip Morris International, Carmina Fusté It is specialized in sales and the creation of digital ecosystems. She works within the 24 -year -old company and, during this period, has played different roles in marketing and sales departments in Spain and internationally. From 2022, he has held the position of general manager in the Canary Islands. Carmina Fusté She is licensed in law at the University of Navarra and holds a master's degree in the administration of business from Business School in Madrid.

“I am honored to join Philip Morris Romania and continue the mission to build a smoke -free Romania. I look forward to living in Romania and working with the team of professionals here, colleagues who share the same vision and passion for innovation and excellence. We are proud to have a factory in Romania, which not only hires labor in the area, but also contributes to the industrial development of the country. We are committed to strengthening our presence on the Romanian market to stimulate innovation and economic development. ” – Carmina Fusté, General Manager, Philip Morris Romania

“It was a privilege to lead Philip Morris Romania. I am confident that, in the role of general manager, Carina Fusté will bring new perspectives and energy to continue to develop the presence of the company and IQOS on the Romanian market. I wish them much success in this new challenge!” – Mircea Scaunașu, Vice President Commercialization Heat Not Burn, Philip Morris International

Philip Morris Romania is affiliated with Philip Morris International, a company that transforms the tobacco industry to build a smoke -free future. The vision of the company is to replace cigarettes with innovative smoke -free products that – although not risk -free – are a much better choice than continuing. IQOS, the electronic tobacco heating system developed by the PMI, intended exclusively for adult users, was launched in Romania in October 2015 and has grown constantly since its launch, being the leader of the category of smoke -free products. The PMI has made significant investments in the Otopeni factory-over 730 million dollars since 2017-to develop consumables production capabilities for innovative alternatives developed by PMI, investments that have transformed it into a last-generation factory worldwide.

The management team of Philip Morris Romania is composed of Maria del Carmen Fusté (Managing Director), Kurnia Adhi Sulistyawan (Manufacturing Director), Liviu Vornicu (Commercial Operations Director), MArek Gebsky (Director Smoke-Free Products), Roxana PânteA (External Affairs Director), Mihai Galiș (Director Strategy & Project Development), Gerasimos Contoguris (Director of People & Culture), Sergiu Indrei (Director of Category Fuels), Emma Zeicescu (Director Communications), Denisa Cristea (Business Planning) and Răzvan Costi (Senior counsel).

Philip Morris International: A global leader in building a smoke -free future

Philip Morris International (PMI) is a top international consumer goods company that aims to build a smoke-free future and expand, in the long term, the portfolio of products outside the product sector containing tobacco or nicotine. The current product portfolio of the company consists mainly in cigarettes and smoke -free products, including products that heat tobacco without burning it and nicotine envelopes. On December 31, 2024, smoke -free products developed by PMI were available for sale in 95 markets, and PMI estimates that about 38.6 million adults worldwide use the smoke -free products developed by the company. Smoke -free products represented about 42% of the total net income of the PMI in the first quarter of 2025.

Since 2008, the PMI has invested over $ 14 billion to develop, scientifically substantiate and market innovative smoke -free products for adults who would continue to smoke, in order to completely stop the sale of cigarettes. For this, world scientific evaluation capacities have been built, especially in preclinical fields, such as systems toxicology, in clinical and behavioral research, as well as in market introduction.

Following a solid analysis based on scientific evidence, the US Food and Drug Administration (FDA) authorized the marketing of the SNUS General product and Nicotine Zyn envelopes at Swedish Match and versions of the IQOS device developed by the PMI, as well as the related consumables, the first such authorizations in the respective categories. Versions of the IQOS device and the related supplies, as well as the SNUS General product have obtained for the first time and the authorization as a modified risk tobacco products.

With a solid basis and a significant expertise in life sciences, the PMI has the ambition to expand in the wellness and health care fields and aims to improve the quality of life by providing integrated health solutions.

For more information you can visit www.pmi.com and www.pmiscience.com

Article supported by Philip Morris Romania