Krasnoyarsk plant “Wave” updated the trademark / news of the economy of Krasnoyarsk and Krasnoyarsk Territory / Newslab.ru
June 2 14:15
LLC “Combine” Volna “(subsidiary of JSC” HC Sibs “) in May received a certificate of registration of a new trademark issued by Rospatent.
The idea of updating the company's company style arose two years ago, at the start of technical re -equipment of production and preparation for the launch of a modern paint line. The automated technological line was launched in 2024, equipment performance – 1 million square meters. meters of facade products per year. The cost of the investment project amounted to more than 570 million rubles (with VAT).
The modernization of the enterprise, which is considered one of the leaders of the chrysotile -cement industry of the country, also suggested the update of the trademark. The logo created 20 years ago did not meet the modern requirements of the market. Rebranding was a necessary step to strengthen the location and trust of consumers, strengthen the position of the enterprise in the industrial segment. The initiative of employees of the plant was supported by the Siberian Cement holding.
The logo reflects respect for the traditions and values of the company, its many years of history in combination with high -tech and innovation.
The new corporate sign includes a direct, symbolizing flat products, and a wavy line that resembles a wave slate, together they form the first letter of the company's name – “B”.
The brand recognition is preserved through the use of the main color of the logo and an element with a substrate that has a winding edge. Patterns in the form of waves were also added – graphic elements that refer to the products of the plant.
In addition, the branded palette of the logo has been expanded. Additional bright and neutral shades were introduced, which added a readability and versatility logo.
“The trademark personifies the beginning of a new milestone in the history of the plant’s development. The Volna works with various consumer segments, including the country's largest construction companies. The new visual appearance of the enterprise will highlight the company's products against the backdrop of competitors, ”said Vladimir Guberlein, managing director of the Volna Combine LLC.
