Samsung Bespoke's new range of appliances turns home into an ecosystem that learns from your habits and acts automatically, effortlessly on your part.
You wake up on a tired morning, with the thought that today you will be effective. But in the second you raise your head off the pillow, the house has already done everything. Frigiderul îți afișează pe ecran ce expiră în curând și ce ai mâncat obsesiv în ultimele trei săptămâni (da, tot crenvurști), iar robotul-aspirator sa dus singur în baie și a ocolit perfect periuța electrică lăsată pe jos, după cum ia programat rutina, aragazul începe să facă preîncălzire că știe că voiai să pui la cuptor niște pateuri. Are you in a Black Mirror episode? Not. You are in 2025 and your house works with Bespoke appliances from Samsung.
Samsung has only made refrigerators and robots that clean under the couch. He made a house that not only thinks, but also analyzes you. It recognizes your voice, eating habits, dirty clothes and temperature preferences in the bedroom. You have come to live with a personal assistant who not only does not get tired, but he does not need to ask him. He is the kind of partner who washes, aspires, cooks, watches and, from time to time, he tells you that your yogurt has exceeded the validity of three days-it may be time to replace it.
The refrigerator is the new head of the house. You have a 9 or 21 -inch Home screen directly on it, so you don't apologize for not knowing what is through the cabinets or what you should cook. With Ai Vision Inside, recognize a pre-set list of foods and teaches you not to buy nonsense or to forget the spinach in the back until it becomes fossil. If you put the same thing three times in a week, it recommends it next time, like a Netflix algorithm for bad food.
The washing machine scans you. Not just your clothes, but you, as a lifestyle. Ai Wash+ detects the degree of dirt, weighs the clothes, smells (not really, but almost) and decides how to wash them. You no longer have to choose the program. You no longer risk breaking your favorite blouse because “you put it with the rest of the cotton”. The dryer makes the same dance. You have Dry+ remove everything dry and airy, without burning your socks. It's like a doctorates with doctorates in textiles.
The vacuum cleaner is a kind of sensor. Jet Ai ultra knows what kind of floor you have under it. He adjusts his suction power alone, bypasses any obstacle and, if you are lucky, leaves you beautiful patterns in the carpet, like at the hotel. Jet bot you steam ultra is the version of object recognition. It does not enter the toys, it does not get stuck in the cables, it does not panic if it sees a cat. It can even be used to check in the house when you are gone, in case you suspect that someone has entered. Sherlock in the form of a flat disc.
All appliances are connected to each other by your favorite screen
All this is orchestrated by SmartThings, a kind of brain of the house, which connects them all and makes them work as an organism. You do not need external hubs, complicated accounts, engineering. Everything is controlled directly from the Home or phone screens. You have an interactive map of the house (Map View), see who and what is active in each room and you can make a micro-management in the bed, on the phone or on the TV. Or you can do nothing, that the system is already doing it for you.
Bixby, the vocal assistant, knows who you are as you speak. It personalizes your settings, closes your lights, lets go to music or check if you have closed the door in the refrigerator. If the child is trying to change something, Bixby ignores them, if you scheduled him, he knows who the chief is in the house by voice. You can almost say you are a guest in your own home.
The software is always updated, and when it comes to you and your security that's all that matters
Security? Samsung went with that in the future. Knox Matrix, Trust Chain, Knox Vault, post-cantic cryptography, meaning you need a 2070 supercomputer to break the system. Your data, your habits, your appliances, all are better protected than the bank account, especially since in case of attack the device is isolated from the rest of the network. You can sleep quietly, with the vacuum by patrolling under the bed.
Plus, you do not stay behind with the innovations of the future, just because new models appear afterwards, from 2026. With Smart Forward, the products you get software updates. I mean, you upgrade them without changing them. It's like upgrading your car just by changing the app. Again: It's 2025. That's how things work now.
Finally, we are not just talking about technology that “helps” you, but about technology that is constantly learning from you, adapts and makes your life simpler. Observe, anticipate and offer you small useful signals, at the right time. Such as a discreet alert: “The yogurt has expired. Again.” – To always be one step forward.
Samsung does not only sell appliances with bespoke. Sell a life where you can be as chaotic as you want, that the house keeps you alive anyway. And he doesn't even ask you thanks.
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