Zetki believe in AI, shopping. “He can choose inspiring add -ons”

37 percent use artificial intelligence during purchases. Poles, most often from the generation Z – according to the latest Adaen Index report. Over half of consumers are aware that companies can use AI to recommend products – it was indicated.

Interest at 37 percent means 42 % Growth compared to 2024 – said in the latest report Adaen Index “Retail Report 2025”. Every tenth Pole (11 percent) used AI for the first time as support in shopping in the last 12 months – added.

Among the representatives of the Z generation, i.e. people aged 16-27, the percentage of people using the AI ​​advice during purchases is 64 percent, among millennials (28-43 years) 49 percent, generation X – 29 %, and Baby Boomers – 13 percent. According to the report, 58 percent Polish consumers are aware that companies can use AI to recommend products.

52 percent respondents admitted that technology helps them find inspiration while buying clothing, accessories and food products, as well as in other spheres of life. AI uses the same percentage of respondents to go to less known brands, which, according to the authors of the report, creates a real opportunity for companies to build partnerships and develop cross-selling strategies. Thanks to artificial intelligence, 5 percent find the best ideas. respondents.

49 percent declared openness to shopping using AI in the future. study participants. This technology therefore has potential not only as a tool supporting purchasing decisions, but also as a sales channel that can shape new consumer habits – the authors of the report pointed out.

Adaen Index “Retail Report 2025” study was conducted between February 26 and March 12 this year. Among 41 thousand consumers and 14 thousand commercial enterprises. The respondents came, among others From: Poland, Great Britain, USA, Canada, Brazil, Mexico, France, Germany, Spain, Italy, Portugal, the Netherlands, Belgium, Denmark, Norway, Sweden, Estonia, Latvia, Lithuania, the United Arab Emirates, Singapore, Malays, Hong Kong, Japan and Australia, India, India, India. 1001 consumers and 500 enterprises were subject to the study in Poland. (PAP)

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