The McDonald's network announced that next month it closes all five locations of the new COSMC's network. The new restaurant format was opened in 2023 in response to the rapidly developing networks of specialized coffee and drinks, such as Dutch Bros., Scooter's and SWIG, which became popular among consumers from the generation of Z.
See also: What do you need to do to have your own McDonald's restaurant? The manager told me step by step
As CNN explains, The COSMC menu consisted of sweet drinks and light snacksand the company hoped that customers would visit them during the afternoon break. Spinoff was launched because the management believed that configurable drinks would be too much burden for McDonald's employees.
Times have also changed since the opening of Cosmc's. McDonald's has recently informed about the second quarter of sales declines because customers limited expenses in the face of economic uncertainty. This probably prompted McDonald's management to focus on repairing its basic product.
McDonald's is capitulating. Closes the premises that were to go to the generation with
In addition, McDonald's sales often falls in the afternoon between meals, and the company wants to change it. “Is This is a category worth $ 100 billion, which grows faster than the rest and has better margins” – said the president and general director of McDonald's Chris Kempczinski, whose words are cited by the Associated Press.
McDonald's said in a statement that Cosmc's was created because the network “had the right to win in a rapidly developing space of drinks” and allowed her to “test new, bold flavors as well as various technologies and processes – without affecting the existing McDonald's experiences for customers and crews.”
See also: McDonald's retreat from the policy of diversity in the USA. This is because of the American Court's ruling and pressure on the Internet
Though COSMC's locations will disappear, but the company announced that drinks inspired by space themes will soon be tested in American McDonald's restaurants. Among the drinks in the current Cosmc's menu include: frozen latte matcha, latte with turmeric, slushy with a flavor -fanting flavor with popping candies on top and a frozen cherry energy drink.
The company explained that The COSMC's format has allowed McDonald's to experiment with bold flavors and various technologies, such as the Drive-Thru belts that manage traffic based on the complexity of orders. The company was also able to quickly edit the menu based on customer reviews.
