Is the online shopping revolution coming? Visa and Mastercard have announced plans to implement digital purchasing assistants based on artificial intelligence, who will not only advise you on what to buy, but also make payments on behalf of the user. This is another step in consumption automation, which can significantly affect the way consumers use e-commerce-writes innpoland.pl.
The new solutions are to allow AI agents to take over the full purchasing process – from the analysis of user preferences, through searching for the best offers, to the finalization of the transaction. Innpoland.pl reports that the Visa project, called Intelligent Commerce, assumes the creation of infrastructure that will allow agents to access payment means.
Example? The user sets preferences, such as “Buy any ticket to Berlin for a maximum of PLN 1,500”, and the digital assistant himself chooses the best option and makes a purchase. In the initial phase, each transaction will require the user's approval, but ultimately the systems are to enable greater autonomy – of course with the consent of the customer.
The giants introduce AI shopping assistants
In turn, Mastercard is developing the Agent Pay service, which combines generative artificial intelligence with payments. How does it work in practice? A client planning a vacation may ask a digital adviser to recommend what to take on a journey, e.g. for Majorca. The agent will not only suggest, but also finalize shopping and propose the most convenient payment method.
The goal of both companies is to create tools that will maximize the time of making purchasing decisions, relieve users and increase sales conversion. It is also a chance for an even more personalized purchasing experience.
The global race is underway
Visa and Mastercard work with technological giants to speed up the development of their solutions. Visa established partnerships with Microsoft, IBM, Samsung, Stripe, Opeli, Anthropic, Mistral Ai and Perplexity. Mastercard puts, among others for cooperation with IBM, Braintree and Checkout.com.
It is worth adding that similar systems also develop Amazon, Google and PayPal. A global race is underway to create the best digital shopping assistant that will define the future of e-commerce.
Source: Innpoland.pl
