Over 100 years of history have transformed charm into one of the most important cosmetics brands in Romania. Beyond this fact, confirmed, in time, by sales, notoriety studies or the results obtained in their own research and development department, there are millions of memories created by Romanians who use, from generation to generation, the products manufactured in Cluj. This special connection has been officially recognized, recently, by the status of consumer superbrand 2024-2025 obtained by charm, a new distinction that confirms the value and confidence that the exclusively Romanian cosmetics brand enjoys.
For the vast majority of Romanians, Farmec is the brand with which they grew and carried on when they founded their own families. It is a brand that I use today, even their children. Farmec has a history that begins in 1889 and is a brand that has managed to stay relevant, over time, on a competitive market by adapting to the changing market requirements and by innovation, without losing its essence.
Few know that Farmec produced, in 1969, the first spray deodorant in Romania and that, since the 1990s, he is a leader in sales of depilatory products. Currently, Farmec continues to launch new products on the market, but they also keep the consecrated classic formulas, which have conquered the confidence of Romanians for years.
For consumers, Farmec means accessibility and quality. It is the brand that does not disappoint by results and does not deceive through promises. Farmec products are effective, adapted to the real needs of people, not just the trends. From the product formula to the honest and direct communication, the brand manages to remain close to consumers.
Also, when the Romanian public has adopted a more responsible attitude towards the environment, Farmec reacted immediately and created an easy system for its already recyclable packaging to reach the specialized centers. In parallel, the Cluj company has ensured that it uses safe ingredients and environmental formulas. In 2020, when consumers faced the uncertainties generated by pandemic, Farmec was one of the brands that reoriented its production efforts to create disinfectants and hygiene products, contributing to the community protection. There are just a few examples that show that the Farmec brand is always open to listen, to understand the needs of the consumer and especially to adapt them.
The status of Consumer Superbrand Confirm what millions of customers already knew: Farmec is an authentic, valuable and reliable brand. It is a recognition of the quality of the products, the care for consumers and the ability to evolve, as a business, without setting aside what the human factor means, whose intake is reflected on any detail.
In a market full of options, people will continue to choose charm because they are sure they can buy products for which no compromises have been made. Many brands come and go, but charm remains. Last but not least, Farmec will always mean a “drop” of national pride for every Romanian consumer who chooses the products of a brand built with passion, science and respect right in Romania.
logo Superbrands On the label of Farmec products it is a confirmation that the choice that customers make is a correct one. And Farmec will continue to be here, with a clear vision and the same joy of being with people, for many years from now.
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