Wine consumption in the world has fallen to the lowest level in over 60 years

World wine consumption fell in 2024 by 3.3 percent. Year on year, to the lowest level from 1961 – according to the estimates of the international vine and wine organization (OIV). According to her report, the persistent decline in wine consumption is associated with, among others with changes in the habits of the young generation.

The authors of the report cited by the AFP agency said that a decrease in wine consumption to 214.2 million Hectoliters (HL) last year, compared to 2023, is also related to the high prices of this alcohol and with rising production costs and global inflation.

Oiv reported that Consumers currently pay for a bottle of wine by about 30 percent. more than in 2019–2020. As added, since then the global consumption of this alcohol has dropped by 12 percent.

In 2024, the lowest production of wines in over 60 years, which fell by 4.8 percent, to 225.8 million HL, compared to 2023.

According to the representative of OIV Giorgia Delgrossa The wine industry is currently experiencing a real crisis. In his opinion, consumers' concerns about the impact of alcohol on health contributed to the decrease in wine.

In the US, which are the largest wine market in the world, consumption has dropped by 5.8 percent, to 33.3 million HL. Delgrosso predicts that the introduction by the US President Donald Trump can be a “next bomb” for the wine industry.

In Europe, wine consumption has fallen by 2.8 percent. In Francewhich is one of the main world producers of this drink, its consumption dropped by 3.6 percent. Spain and Portugal They belonged to a few markets where wine consumption increased.

The largest wine producer in the world is Italywith a result of 44 million HL, while production France fell by 23 percent up to 36.1 million HL, which is the lowest level from 1957.

Italy They are also the largest wine exporter, and the country's commercial turnover has increased due to the popularity of sparkling wines such as Prosecco.

Spain produced 31 million HL, while in the US the wine production fell by 17.2 percent. up to 21.1 million HL, mainly due to extreme heat. (PAP)

mzb/ akl/