Russian Feshen looked at the western trends for a long time and tried to adapt them to Russian realities. Not everything took root. According to experts, no one studied the trends in detail.
What problems the fashion market faced and what unique trends are born within the country – RBC and Yandex Market were collected in one study.
Experts pay attention to local macrotrans, for example, search for identity, nostalgia for the 90s, plus a global shift towards pragmatic consumption. Many trends remain popular for several seasons, and the audience gets acquainted with the trends online and on marketplaces.
Experts called the main trends of the coming seasons and gave forecasts a year in advance. They say that in the summer of 2026 we will wear pastel shades of mint, lemon and purple. And in the design there will be more free cuts, sports and futurism.
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