Reddit is a platform that has been associated mainly with English communities for years. Currently, it is also popular in Poland. According to Gemius/PBI data, the website visited 4.65 million real users in May this year.which made Reddit a bit more popular than LinkedIn (4.36 million visitors).
On a global scale, the service records the best period in history, attracting 108 million daily active users and growing year -on -year by 31 percent. This makes him an increasingly important source of information also for marketing and product innovation. Discussions conducted on the Reddit platform and in such places as r/Poland or local subgroups – from r/Warsaw after R/Wroclaw – They become a reliable barometer of moods and consumer problems.
All this makes him Reddit becomes a mine of ideas for entrepreneurs. On the platform we will find many problems worth a solution, but an increase in activity makes manual tracking of thousands of threads a day is practically impossible. Artificial intelligence comes in here. Language models like CHATGPT can analyze hundreds of posts in a few minutes, distinguished the most repetitive complaints or needs, and then group thematically. In practice, it looks like that using the official Reddit API interface, the program downloads, for example, a three -month story history from the channel r/Polanddeletes personal data in accordance with the platform regulations, and then transfers content to the GPT engine to generate abstracts and clusters of problems.
Thanks to this, we learn later that users are still complaining, e.g. about the limited availability of payments postponed in smaller online stores or on expensive and inelastic offers of telecommunications operators outside large cities.
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And will help indicate problems worth the solutions
Chatgpt is also a tool for assessing the scale and emotional load of problems. The model maybe grant every comment to the importance of frustration and the degree of urgencycreating a heat map that allows the entrepreneur to determine the priorities: where the potential market is the largest and the client's pain is the most powerful.
In your daily product manager practice, this automatic analysis replaces the hours of traditional quality research and surveys. This is confirmed by international cases of cases from the product community who are already using chatgpt to generate reports from social listing analyzes.
When a specific challenge is identified, the next step is to verify the hypothesis directly at the source. For this purpose And can generate a summary of the problem in the form of a post with a control question to the community: “Do you have trouble with X? How do you deal with?” Thanks to this, within a dozen or so hours we will receive hundreds of votes confirming our assumptions (or not), as well as proposals for solutions that the users themselves follow. ChatgPT, working as an assistant, can immediately summarize and acts the collected opinions, indicating recommended functionalities or even a price model.
An entrepreneur who decides to postpone the knowledge found in this way can also use AI at the design stage. The language model will write a preliminary description of the value for the client, propose the brand name and check its possible “collisions” verbal in different languages. It can also simulate conversations with a potential clientresponding to typical objections and suggesting corrections in the message. All this happens in a continuous feedback loop with Reddit – each subsequent version of the product goes to Subreddit again, where it gains a public rating and subsequent data for analysis.
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You have to be careful
However, the use of AI on such a scale requires special caution. From 2023, Reddit has radically tightened the conditions of using the API, and commercial projects must take into account the costs and limits of queries.
Secondly, compliance with the European data protection law requires anonymization of content and avoiding profiling of individual users. With a view to Polish companies, it is also important to take into account the upcoming act on the artificial EU intelligence, which will introduce the requirement of the so -called explain the algorithms. These regulatory frames do not block the use of chatgpt on Redditta, but force transparency and building trust in the community – You can't only download data, you need to enter into dialogue and share the conclusions.
An important advantage of Reddit -based activities is their low cost compared to traditional market research. The Digital Poland report indicates that in 2024 Poles spent an average of over two hours a day on an average of over two hours a day, and the social media market in the country increased by another 400,000. people. This means that the number of data that can be obtained and processed will grow, and Entrepreneurs who are already integrating AI tools with Reddit monitoring, gain access to the latest data Without several months of delays typical of classic reports.
Such a strategy also brings results outside the product creation phase. Discussions on Subreddit r/Poland They show that for Polish users the brand's credibility is growing when they see the presence of its representatives in threads, substantive answers and readiness to repair errors. The language model can support the customer service team by suggesting the content of the answer tailored to the tone of a given community and verifying the consistency of messages. As a result, Reddit becomes not only a source of inspiration, but also a live sales channel and a place to build loyalty – Provided that the interaction remains authentic, and AI acts as a helper, not a deputy man.
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Examples of problems indicated by AI
We asked for several suggestions when it comes to problems encountered in the website in Poland. What do they often discuss and what do Internet users complain about? Are these problems that a resourceful entrepreneur could try to try? Here are some of them, along with suggestions what you can do to address them from the business side:
1. The queues to the family doctor and specialists are longer than ever
Service posts suggest that the pilot of the Central Register of Visits raises more concerns than hope, because it will reveal a real scale of congestion. WHC and NFZ statistics confirm the record average of over four months of waiting – 251 thousand are waiting for the neurologist. patients, to a cardiologist 189 thousand
This opens the space to the Time-Share platforms in the calendars of doctors (overbooking in the style of airlines), algorithms of dynamic allocation of terms or contact service, which They transfer the patient from the NFZ queue to a private visit to the same facility for an acceptable extra charge. Reddit shows that patients will accept a public-private hybrid, if it shortens the waiting from months to weeks.
2. EV charging infrastructure: a lot of promises, few sockets
A three -month analysis of Polish Reddit posts shows that even owners of new electricians have a problem finding an ordinary AC charger for a few hours of parking in the city center. The discussion is dominated by voices about the lack of posts outside the market networks. Meanwhile, the official PSNM data provide about 9,000 public charging points at the end of January 2025 – just a fraction of what the Union recommends. Although from January the provisions obliging large non -residential buildings for installation of chargers have entered, Experts alert that the lack of penalties and supervision can slow down investments.
On the table there is a chance for the B2B2C model: design, financing and offering “charger as a service” for parking lot owners who must complete the requirements of the law, but do not want to engage their own capital.
3. Wave of unwanted connections and SMSs to extort data
Users complain about the automatic “good morning …” – phones that break off after a few seconds, or on a series of investment offers impersonating banks. The scale of the phenomenon is growing: according to CERT Polska, 355,000 were registered in 2024. suspicious SMS messages, over 60 percent more than a year ago. Industry reports also talk about 442 percent. Increase in the so -called Vishing, i.e. conversations urging passwords or bank codes.
Demand for solutions blocking or filtering such connections, whether in the form of application or external call-firewall for companies, grows together with the frustration of recipients.
4. Home expenses and fears of horror accounts
Threads such as “how much you spend on life in 2025” They show that the budget of the average family eats expensive credit, fuel and growing fees. Redditowiczs are especially worried about the increase in energy prices, and industry analyzes remind you of the return of the power fee from July. Business idea? Bill-Coach system, connecting the energy meter (plug-in on the DIN rail) with a mobile application, which in real time shows the cost of consumption and suggests, how to move energy -consuming activities for cheaper hours. The premium version offers joint energy purchases (Virtual Power Purchase Agreement) for cooperatives and housing estates, negotiating wholesale rates at sellers.
5. Housing crisis 2.0 – road gap between rent and permanent housing
Users often describe that the monthly “hole” between moving out and signing a new lease agreement today means several times higher costs of temporary accommodation. There is a discussion in the background that The account of earnings to housing prices is the worst in years, and market reports confirm the further increase in rent rates in the largest cities in January 2025.
Business idea: subscription “bridge” housing service-flexible, fully furnished microcyavoles or shared studies rented for 4-12 weeks, without a deposit, with one invoice covering media and insurance. The technological core is a marketplace with a dynamic price algorithm, which fills the gaps in the calendars of traditional short -term tenants and hotels.
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The introduction of AI to Reddit's exploration changes the traditional cycle of innovation. The stage of identification of the problem, market verification and product iteration can be passed today in a few weeks, supporting artificial intelligence.
In Polish conditions, where the pace of adaptation of technology and the subscription model is still lower than in Western Europe, such agility is a real competitive advantage. Reddit is therefore a mine of knowledge, but it depends on the entrepreneur whether he can introduce the right tools to it, keep the ethics of action and translate the conclusions to products that will solve the illness described by the community before someone else does it.
Author: Grzegorz Kubera, Business Insider Polska journalist
