The generation with governing family holidays. How young people change the way families travel
The generation is growing up. These are high school students, students, graduates and the growing cohort of the American labor force.
But although the generation from “adulthood” is not yet ready to give up one of the aspects of childhood: old, good family holidays.
– Ten years ago, children aged around 20 did not travel too often with their parents – tells Business Insider Julia Carter, the founder of the luxury Craft Travel travel agency. – They spent them with their partners or spouses, with their own families or friends.
But this is changing more and more. Generation from and adult children not only join these trips; But they decide and organize a family vacation themselves.
Read also: They work mainly for money and still use parents' help. Here is a portrait of Polish 30- and 40-year-olds
The generation with trends. Takeover of the helm from my mother and dad
The influence of the generation with the family vacation has become so ubiquitous that Carter, who lives in South Africa, estimates that about 80 percent. Family trips organized by her “Craft Travel” office was under the direct influence of “Zetek”.
“I hear many times:” My child said it, “my child wants it” ” – says Carter.
Before 2019, the Z generation was more seen than heard, but this changed after the Covid-19 locks, when families spent a lot of time together, says Carter.
It is not clear whether teenagers and adult children now feel closer to their family, but they certainly feel more comfortable, organizing the details of traveling together. We are talking about more expensive aspects of holidays, such as accommodation in hotels, which gain a competitive advantage in the face of the recent Airbnb struggle.
Luxury travel agencies say that the generation is leading in organizing family holidays.
|
IPggutenbergukltd / Getty Images / Getty Images
The spread of multi -generational holidays also means that luxury hotels are increasingly offering apartments for families with adult children, such as The Family Coppola Hideaways Turtle Inn in Belize, says Diana Hechler, president of D. Tours Travel with headquarters in the USA.
Family holidays are getting more and more common
According to her, multi -generational family reservations are increasingly common and have become more popular than the pandemic time.
According to Carter, the tourism and hotel industry adapts to the increase in the number of multi -generational families. As proof, she shared the September press message of Kamba, a tour operator with whom she cooperates in organizing the exclusive trekking expeditions to the gorilla habitats in the Republic of Congo. In September, he introduced a new rate for young adults covering travelers aged 15 to 30 years.
Many travelers from the generation with shape their family vacation based on what they see in social media and what they want to publish.
“They are definitely the most interested in hotels,” says Carter. – You can go to London or Paris, but if you don't do these, as they say, “shots in luxury”, how will you show others that you really took a great holiday? The hotel is proof of this.
However, the control of the generation with over family holidays is associated with some challenges, says Hechler, president of D. Tours Travel.
– They have good intentions, but they are not able to design a trip that their parents will appeal to them. And this is frustrating – he adds.
As for parents, Hechler thinks “it seems a bit crazy to pay the bill, but not have control over it.”
When the child's child becomes a client
As a self -styled “geriatric millennium”, Carter has mixed feelings about the growing influence of the generation with on luxurious family travels.
He recalls the parent she worked with, stating that his child generations Z wanted the family to reserve the Ritz Hotel in Paris on vacation, because the Kardashian-Jenners stop there.
“I know that the Kardashians love The Ritz, but I was there and I can tell you that this is not a hotel that is worth going to.” Listen to my advice, Carter told him.
She added, however, that her clients do not always “feel that they can push their children away.
– Ultimately, I have to do what the customer wants, even if in practice it means doing everything under children.
The above text is a translation with American edition of Insiderprepared entirely by the local editorial office.
Translation: Dorota Salus
