According to the Reuters agency, the decision to cooperate with Openai appears when the toy industry is struggling with weakened demand. Customers limit expenses due to economic uncertainty, which forces producers to search for new solutions.
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Mattell, which in recent years has invested in the development of movies or mobile games based on its brands, decided to reach for artificial intelligence not only in the production of toys, but also when improving business operations. This, as representatives of the company assured in a press release, increase innovation and optimize internal processes.
Mattel connects to Opennai. The first announcement this year
At the same time, Mattel assures that toys with artificial intelligence will be adapted to the age groups of children, as well as “created for innovation, privacy and security”. The first projects are to be announced this year, but it is not yet known which of the company's flagship products will receive AI.
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“AI has the power to extend the mission and expand our brands in a new and exciting way,” said Josh Silverman, Franchise Director at Mattel, quoted in the company's official press release.
A company operating on the market since the 1940s is the largest toy producer in the world. Produces, among others Barbie and Monster High dolls, Hot Wheels cars, UNO and Scrabble games and Minecraft toys.
