Labubu is not a product that has suddenly appeared in recent weeks. The plush toy, which is currently a hit in the world, is the idea of illustrator Kasing Lunga born in Hong Kong, who since his debut in 2015, quietly gained a group of loyal fans. However, only in recent months – To a large extent thanks to American clients and confusion in social media – She became the object of desire for millions of people around the world.
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As CNN reminds, The popularity of this rabbit creature with an elf's face has increased rapidly in recent months. Stars, including Rihanna, Dua Lipa and Lisa from Blackpinkthey wore these toys like amulets, and this year they were noticed even at the Paris Fashion Week.
Detailed view of the labub toy on a black leather bag YSL during a photo fashion photo session
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Edward Berthelot / Getty Images / Getty Images
A plush toy is not expensive – it costs $ 20 to 40. – and yet It is currently the most desirable fashion addition. She is seen with costly Chanel handbags or creations from the best designers.
Labubu is behind the success The 38-year-old founder of Pop Mart, which has become a leader on the market of designer toys in China. She became famous for the sale of toys in “Blind Box”, i.e. in boxes with a randomly selected product. However, it was Labubu that took the company to the tops.
The world crazy has a labub point. Its creator was enriched sky -high
The effect is visible in numbers because POP Mart enjoys rapid growth both in the country in China and abroad. In 2024, POP Mart's revenues outside China increased by 375.2 percent. up to 5.07 billion yuan (700 million dolo). The toys from the Labubu series themselves generated 3 billion yuan ($ 420 million) from 13.04 billion yuan ($ 1.8 billion) of the company's total income last year.
Interestingly, Wang Ning himself, president and general director of POP MART International Group, In only one day he became richer by $ 1.6 billion. This was due to the company's incredible popularity in the United States. In mid -April, POP Mart's shopping application became the most frequently downloaded free shopping application in the Apple store in the United States.
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The company, which is responsible for the madness of Labubu, achieved an increase in revenues outside of continental China by 375 percent. up to 5 billion yuan (about $ 700 million) in 2024, which is almost 40 percent. total revenues of a company of approximately $ 1.8 billion. According to Forbes Real-Time Billionaires, the Wang Ninga estate in June 2025 reached $ 19.4 billion.
