Cosmolot is set to conduct an unusual experiment with Vidzone, a sales house focused on advertising on Smart TVs and OTT platforms. According to sources, the company aims to alter the landscape of online TV by purchasing advertising slots. However, instead of airing typical casino commercials, they plan to showcase non-branded entertainment content.
The idea appears paradoxical: while casinos will be spending money on airtime, the goal is to provide viewers a break from repetitive online gambling advertisements during movie and show screenings. Cosmolot believes this approach could enhance viewer experience by reducing the influx of gambling promotions. The question remains whether this strategy will resonate positively with audiences or if it’s merely a publicity stunt.
