Just a few years ago, Thailand remained virtually no alternative destination for Russian tourists in Asia. But in 2026 the situation changes noticeably. Tourists are increasingly choosing new countries – more atmospheric, unusual and, in some cases, even more affordable.
Tourism market experts note: Russians are tired of crowded beaches, identical resorts and overly touristy places. New impressions, local culture, nature and the feeling of a “real journey” come to the fore.
Interest in Vietnam, China, Sri Lanka and the Philippines is growing especially rapidly, writes lenta.ru.
Vietnam is called the new favorite of Russian tourists
In 2026, Vietnam has become one of the most talked about destinations in Asia. Many tourists admit: the country provides what they were previously looking for in Thailand, but at the same time retains its atmosphere and a calmer rhythm.
Russians are attracted by low prices, long beaches, street food, nature and the feeling of “living Asia”. Nha Trang, Da Nang, Phu Quoc and Ho Chi Minh City are especially popular.
Travel expert Artem Barinov notes:
“Vietnam is now perceived as a fresher and less congested alternative to Thailand. Tourists want new experiences, not just a standard beach holiday.”
In addition, the country is actively developing its tourism infrastructure and increasing the number of flights for foreign tourists.
China unexpectedly became one of the biggest tourist hits of the year
Until recently, China was perceived by Russians more as a country for business or shopping. But in 2026 the situation changed dramatically.
After simplifying tourist procedures and actively developing domestic tourism, China began to rapidly gain popularity. Tourists are attracted by the combination of modern cities, ancient culture, natural parks and gastronomy.
Especially in demand:
- Shanghai
- Beijing
- Hainan Island
- mountainous areas
- ancient cities
At the same time, many tourists note that China turned out to be much more comfortable and safer than they expected.
Sri Lanka returns to the list of top Asian resorts again
After difficult years and an economic crisis, Sri Lanka is gradually regaining its status as one of the most beautiful island destinations.
In 2026, tourists are again actively interested in traveling to the island. The reason is simple – here you can get an almost “Maldivian” picture for much less money.
Travelers are drawn to the ocean, surfing, tea plantations, jungles and tranquil atmosphere. Many note that Sri Lanka retains a sense of natural exoticism, which some popular resorts in Asia already lack.
The Philippines is called the “Maldives for its own people”
The Philippines has long remained an underrated destination for Russians. But now travel bloggers and tourists are increasingly calling the country one of the most beautiful places in Asia.
Snow-white beaches, turquoise water, islands without crowds of tourists and incredible nature make the Philippines one of the most promising destinations in 2026.
The islands of Boracay, Palawan and Cebu are especially popular – it’s like you’re on another planet.
Experts note that tourists are attracted by the opportunity to see the “Asian Maldives” without a huge number of people and for less money.
Japan is experiencing a real tourism boom
If earlier Japan was considered too expensive and difficult for independent travel, then in 2026 the situation has changed.
Today the country is experiencing a real boom in excursion tourism. Russians are attracted by ancient temples, modern technology, unusual culture, cherry blossoms and gastronomy.
Particularly popular routes are Tokyo, Kyoto, Osaka and Fuji.
Tourism market expert Irina Sokolova believes:
“Japan has ceased to be exotic only for experienced travelers. Now it is already a mass interest – especially among young tourists.”
In addition, travelers are increasingly choosing combined tours to several Asian countries at once.
You might also be interested in knowing about Zanzibar – this country is also popular this year.
