The Giorgio Armani fashion house is considering selling 15 percent. shareswhich may open the door to new investors and significantly influence the future of the brand.
According to media reports, a scenario of dividing this package into three equal parts – about 5% each – is being considered. for each of the selected partners.
A new stage for the fashion empire. Three giants in the game
The biggest names in the industry appear among potential investors:
- LVMH
- L'Oréal
- EssilorLuxottica
This is not a random choice – all three companies were designated as preferred partners by Giorgio Armani himself in his will.
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Share allocation strategy
Dividing the shares into three parts is not only a financial issue, but above all a strategic one.
This move is intended to maintain the interest of all potential partners at an early stage of negotiations and avoid a situation in which one of them takes full control too quickly, as reported by Reuters.
Armani's testament as a guide
The share sale plan is not accidental – it results directly from the provisions left by the brand's founder.
According to his will, the first tranche of shares should be sold within 12-18 months of his death.
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Moreover, the document provides for the possibility of further increasing the investor's shares in the future and even the scenario of the company's listing on the stock exchange.
Preparations for the transaction are underway
The company's current CEO, Giuseppe Marsocci, is working on a long-term development strategy.
The plan is to prepare a five-year business plan and select advisors who will help carry out the entire sales process and talks with investors.
For now, Armani's representatives do not comment on media reports, as noted by Reuters.
However, this does not change the fact that the possible entry of players such as LVMH or L'Oréal into the company could completely change the balance of power in the luxury industry.
