Herbalife and Cristiano Ronaldo bring performance nutrition into people's daily routines with 'Fuel Like Ronaldo' campaign
Article by GSP – Published on Friday, 08 May 2026, 16:27 / Updated on Friday, 08 May 2026 16:27
People interested in an active and healthy lifestyle have access to Herbalife's more than two decades of expertise in supporting elite athletes
Herbalife (NYSE: HLF), a leading global health and wellness company, announces the launch of the “Fuel Like Ronaldo” campaign, a global initiative that brings the nutrition and performance strategies of elite athletes closer to people, turning them into actionable recommendations for those who want an active and healthy lifestyle in everyday life.
With over 20 years of experience working with professional athletes, including a long-standing partnership with world-renowned athlete Cristiano Ronaldo, Herbalife brings its expertise in sports nutrition to help consumers optimize their daily energy levels, support recovery and build their healthiest routines.
The launch comes as global attention turns to football's biggest stage this summer, highlighting how the discipline and training of elite athletes can inspire healthier habits.
“For over two decades, Herbalife has been helping elite athletes optimize their performance through science-based nutritional programs. The 'Fuel Like Ronaldo' campaign makes Herbalife's nutritional expertise accessible to everyone. We combine our expertise in performance nutrition with new digital tools to create a simple and effective system that can help anyone lead a healthier and more active life,” said Stephan Gratziani, Chief Executive Officer of Herbalife.
4 essential steps to follow daily
Herbalife simplifies complex sports science concepts into a four-step framework that's easy for anyone to follow:
Ready: Learn how to properly prepare your body for the whole day, through balanced nutrition and optimal hydration.
performs: Discover strategies for maintaining energy and focus during daily and physical activities.
Recover TE: Understand how to effectively restore strength and support muscle repair.
Repeat: Build consistency to create the foundation for long-term wellness.
Herbalife supports performance athletes around the world. The most famous, Cristiano Ronaldo
Herbalife, brand no. 1 of active nutrition and lifestyle in the world* and the manufacturer of protein shake no. 1 in the world*supports more than 120 professional athletes and teams in more than 35 sports. In soccer, Herbalife has more than 20 active sponsorships worldwide, including men's and women's athletes and teams, as well as youth development programs, building on its more than 20-year partnership with the LA Galaxy, the longest-running jersey sponsorship in Major League Soccer history.
The collaboration between Herbalife and Cristiano Ronaldo reflects a shared commitment to performance-oriented nutrition. Since 2013, Herbalife has supported Ronaldo's training and recovery with products such as Formula 1 protein shakes and Herbalife24® CR7 Drive, a hydration drink developed with Ronaldo to meet the demands of elite competition.
The partnership later expanded into personalized nutrition, including Ronaldo's investment in Herbalife's Pro2col™ digital platform and Herbalife's acquisition of Ronaldo-backed personalized nutrition company Bioniq. Together, these initiatives reflect a shared vision to make advanced, athlete-level nutrition more accessible.
The routine of elite athletes can be an inspiration for anyone, day in and day out
The “Fuel Like Ronaldo” campaign is inspired by Herbalife's work in sports and is based on a simple idea: the same fundamental principles of elite athletes can be applied to everyone in everyday life.
Hydration, for example, plays a critical role in energy, focus and recovery, but many people don't pay enough attention to it. “Fuel Like Ronaldo” brings these insights to the fore, showing how simple, consistent habits can make a significant difference.
“Discipline in nutrition has always been a key part of my success, both on and off the field. I have been working with Herbalife for many years and believe in the power of consistent and structured nutrition. The 'Fuel Like Ronaldo' campaign is about sharing these principles so that anyone can perform, recover and feel their best every day,” said Cristiano Ronaldo.
A shake recipe inspired by Cristiano Ronaldo is also being launched
“Fuel Like Ronaldo” comes to life through a fully integrated global activation across multiple communication channels, including immersive activations for fans at major sporting events, social media content with wellness recommendations from experts and athletes, and an ongoing digital experience where audiences can explore practical ways to fuel like a pro.
Herbalife's more than 2 million independent distributors are a key component of this initiative, bringing the campaign to life in communities around the world and helping customers integrate the four-step principles respected by great athletes into their daily routines. A special Ronaldo-inspired shake recipe made with Herbalife products used by the sports great will also be launched, giving consumers a concrete way to experience his nutritional approach.
*Source: Euromonitor, Passport Consumer Health, Protein Shake as Sports Protein Powder, Sports Protein RTDs, Meal Replacement, Supplement Nutrition Drinks & Protein Supplements combined, Retail Value Sales RSP. Information and data at: https://hrbl.me/Herbalife-Claims
Herbalife is not affiliated with, endorsed by or an official sponsor or partner of FIFA or FIFA World Cup 2026™. All trademarks belong to their rightful owners.
