This is how much Zondacrypto spent on advertising. Most in the Republic

From the Zondacrypto television advertising budget, the highest amount of PLN 37.3 million went to Telewizja Republika; the next places were taken by the following stations: TVN with PLN 5.7 million and Polsat with PLN 4 million – according to research by the Institute of Media Monitoring, covering the period from March 2024 to March 2026.

In the period from March 31, 2024 to March 31, 2026, the Zondacrypto cryptocurrency exchange issued advertisements in the press, radio and television with a total market value of PLN 53.4 millionand up to 96.2 percent this amount was spent on TV spots. Zondacrypto allocated PLN 1.3 million (2.4% of the total budget) for radio advertising, and PLN 0.8 million (1.4% of the total budget) in the press.

IMM reported that of Zondacrypto's total television budget, the amount of PLN 37.3 million went to one station – Telewizja Republika. This means that it absorbed over 72%. all TV advertising expenses brands in general information and thematic stations (data from the adMonit IMM panel from 47 national and local TV stations).

“Zondacrypto's strong advertising activity in this station began in the second quarter of 2025 (over PLN 10 million was spent at that time) and remained at a similar level in the third quarter, reaching PLN 11.7 million in the last quarter of this year.” – given in the IMM information.

As noted, in the analyzed period 95 percent the broadcast of advertisements for the Zonadacrypto stock exchange on Telewizja Republika was published in 2025, i.e. during the election campaign in Poland.

TVN took second place among the TOP broadcasters with PLN 5.7 million, and Polsat took third place with PLN 4 million. IMM indicated that together TVN and Polsat were responsible for just over a quarter of the value of advertising broadcasts on TV Republika.

The Institute of Media Monitoring (IMM) is a Polish technology company specializing in advanced monitoring and analytics of media data.

Explaining the research methodology, IMM said that the data comes from adMonit advertising monitoring covering broadcasts on television, radio and press in the period March 31, 2024 – March 31, 2026. The values ​​of advertising expenses are given according to the price list net broadcast costs (without taking into account discounts, packages and negotiations). The analysis did not take into account spending on sports TV stations. (PAP)

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