The new vending machine that Żabka is testing allows customers to prepare smoothies themselves. The device, as reported by newshandlowe.pl, was installed in a store located in the Nowy Rynek complex at ul. Matyi 8 in Poznań.
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The network emphasizes that is the first project of this type in Poland, and its aim is to check how consumers will react to the possibility of quick and convenient preparation of a healthy drink during everyday shopping..
New offer in the Żabka store chain
The machine operates in a self-service system, which means that most of the activities are performed by the customer himself. This solution is part of the growing trend of convenience and speed of service, which is increasingly appreciated by people who live on the run. The operation of the device is extremely simple.
- From the fridge, choose a special cup filled with frozen ingredients (mixtures of various fruits are available, such as strawberry, banana, mango or blueberry).
- After paying the fee (the price is PLN 7.99, it includes both the insert and the mixing service), the lid is removed from the cup and it is placed inside the device.
- The machine mixes the contents directly in the cup within a dozen or so seconds, creating a thick, cool and fresh drink.
The example comes from the east. Frog looks at Japan
If the chain decides to introduce smoothie machines on a larger scale, jThe offer will begin to resemble that of well-known convenience chains, such as 7-Eleven, popular in Japan and the United States.
In Asian stores of this brand, customers have been able to prepare not only fruit smoothies, but also vegetable smoothies with the addition of plant drinks for years..
Read also: Żabka is breaking records. The CEO of the Żabka Polska business unit reveals the background and development plans of the “most accessible franchise” [WYWIAD]
Natalia Bryjak, product quality & food safety manager at Żabka Polska, admitted in an interview with the portal dziennikscihandlowe.pl that Asian markets are an important source of inspiration for the company. She noted that the Żabka team often travels in search of new ideas, and Asia is a direction that particularly inspires them.
