whether to trust AI is the billion-dollar question / Economic news of Krasnoyarsk and the Krasnoyarsk Territory / Newslab.Ru

The willingness to transfer important functions to artificial intelligence is a question worth a billion, and sometimes tens of billions of rubles, says Sergei Golitsyn, head of the T1 AI department (part of the T1 IT holding).

AI opens up not only new opportunities, for example, 10-fold business growth, but also serious risks. Only 5% of companies have previously realized all the benefits of digital transformation, and neural networks are becoming a new examiner for the market. The expert stated this while speaking at the “Russia Calling!” forum.

“For a business, missing the moment means losing its place in the sun. Sometimes it’s literally about the survival of the company,” said Sergei Golitsyn.

According to him, the approach to introducing new technologies can be compared to the appearance of a complex financial instrument on the market: someone prefers to wait while others test the waters, but hesitation for too long can lead to lost profits. At the same time, reckless investments without assessing risks also lead to losses.

Finding the “golden mean” is the main task of market leaders. According to McKinsey, the expert recalled, 95% of digital transformations in the world ended in failure. The main reason is that companies took on everything at once – scattering resources without focusing.

“The situation is the same with artificial intelligence. You need to start consciously and gradually: select several processes, build the right infrastructure, carefully test solutions. Otherwise, there is a high risk of disappointment,” emphasized Sergei Golitsyn.

According to him, the special potential of AI technologies is manifested in the financial sector, where data is initially well structured and the results are easily measurable.

“The financial sector is ideal for the use of artificial intelligence – every operation is digitized, every deviation can be quantified,” he noted.

One of the main effects of AI implementation is increased operational efficiency. Solutions for intelligent risk management are most actively developing in this direction. Algorithms identify potential threats long before they occur. Such models not only follow given rules, but are trained on real cases, increasing the accuracy and speed of decision making.

An equally promising direction is hyper-personalization of customer experience. According to Golitsyn, today there is a real “war for the attention” of the client between financial institutions, and artificial intelligence is becoming a key weapon in this fight.

“If the effect of a project with generative AI does not give a multiple increase – five or even ten times in routine operations – it means you are not using the full potential of the technology. A its potential in optimization is enormous“, concluded Sergei Golitsyn.