Russian fashion has been looking at Western trends for a long time and trying to adapt them to Russian realities. Not everything took root. According to experts, no one has studied the trends in detail.
What problems the fashion market is facing and what unique trends are emerging within the country – RBC and Yandex Market collected in one study.
Experts pay attention to local macrotrends, such as the search for identity, nostalgia for the 90s, plus a global shift towards pragmatic consumption. Many trends remain popular for several seasons, and the audience gets acquainted with the trends online and on marketplaces.
Experts named the main trends of the coming seasons and gave forecasts for the year ahead. They say that in the summer of 2026 we will wear pastel shades of mint, lemon and lilac. And the design will become more free-cut, sporty and futuristic.
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