Kaufland România has celebrated the significant milestone of opening its 200th store in the country through the launch of its anniversary campaign titled “200 de magazine, 200 de vecini buni”. This campaign runs from August 5 to November 4, 2026, and aims to commemorate the deepening connection between Kaufland and the communities it serves across Romania.
The company emphasizes that each of its 200 stores represents a community where customers can find fresh produce, affordable prices, and a variety of local products daily. Alina Golopența, Marketing Director for Kaufland Romania and Moldova, stated, “For us, 200 stores mean 200 communities where we want to be that reliable neighbor you can count on every day. From fresh fruits and vegetables to quick lunch stops or evening groceries, we aim to be close to our customers with everything they need, simply and conveniently.”
Anniversary Rewards for Kaufland Customers
During the campaign, Kaufland is rewarding customers for their loyalty and trust with a series of prizes and benefits available through the Kaufland Card XTRA. For 10 weeks, customers who spend at least 200 lei in a week, activate the dedicated coupon, and scan their Kaufland Card XTRA will enter a lottery for anniversary prizes.
Weekly Prizes Include:
- One Dacia Bigster car;
- 20 prizes from categories such as household appliances and entertainment;
- 200 prizes of 10,000 XTRA points each, redeemable through Kaufland Card XTRA.
Additionally, customers can win back the value of their shopping cart. By activating the coupon and scanning their Kaufland Card XTRA, they are automatically entered into the raffle. Each store will have one weekly winner, who will receive a coupon in the amount of their bill, up to 500 lei. A total of 2,600 winners will be selected during the campaign.
The anniversary campaign will also feature surprises for customers through the app, with events planned throughout the celebratory period.
The “200 de magazine, 200 de vecini buni” anniversary campaign is supported by a comprehensive 360° communication strategy, visible across all relevant channels, including television, offline media, the Kaufland magazine, the Kaufland Card XTRA app, strategically placed OOH panels, and special in-store activations nationwide.
200 Stores Integrated into Communities Across the Country
Kaufland currently operates in all counties of Romania, serving both major urban centers and developing communities. The expansion of its store network has been accompanied by investments in the local economy, partnerships with Romanian suppliers, and support for community-focused projects.
In the 2025 financial year, over 3 billion euros were directed towards local suppliers, and Kaufland’s operations directly, indirectly, and induced create over 130,000 jobs for families in Romania. The company’s programs in education, sports, healthy living, and environmental protection have reached over 600,000 beneficiaries.
As it celebrates the opening of its 200th store, Kaufland plans to continue its local market development efforts, with a goal of reaching 250 locations by 2030.
