“Real Madrid have completed the most important deal in the history of football!”

The new contract between the two parties is valid for another eight years, until the summer of 2034. The first links between Real Madrid and Adidas began as early as 1980, but since 1980 the blanco club has been dressed every year by Adidas. According to Spanish media, the renewed contract will bring the club record revenues from sponsorships of at least 120 million euros per season.

Florentino Perez, after Real Madrid extended with Adidas: “It is the most important agreement in the history of football!”

Florentino Perez, recently re-elected as president of Real Madrid, emphasized the importance of this agreement, according to sportal.bg:

“The agreement signed today is the most important in the history of football. The strategic partnership between Real Madrid and Adidas has helped us, throughout these three decades, live one of the most beautiful periods in our history. It has also served to continue fueling this universal feeling called madridismo”

This is one of the longest and most successful partnerships in sports. Real Madrid is a very special club with an incredible history. I am incredibly proud that the three stripes continue to be part of this exceptional success story. We look forward to creating the best products for the team, helping them perform at their highest level and providing fans around the world with attractive lifestyle products that allow them to show their passion and support for the club both in the stadiums and on the streets

–Bjorn Guldenthe executive director of Adidas, according to the quoted source

Real Madrid have already presented their new kit for next season

The equipment of the blanco group is a new one this year. The base is a classic white, but this has been combined with pink and green, in a manner unusual for the conservative nature of the club.