Article by GSP – Published on Tuesday, 09 June 2026, 17:24 / Updated on Tuesday, 09 June 2026 17:24
FC Universitatea Cluj announces the conclusion of a strategic partnership with MrBitonline betting and casino platform licensed in Romania by the National Gaming Authority (ONJN), license no. L1213854W001295. Starting with the 2026-2027 Superliga competitive season, MrBit will take the position of main sponsor of the club.
This partnership is part of MrBit's long-term strategy of supporting Romanian sports and projects built around performance, sustainable development and community involvement. The collaboration reflects the shared values of the two organizations and the association with a club that has built its reputation over time through tradition, respect, integrity and a genuine relationship with its supporters.
“We are delighted to become the main sponsor of FC Universitatea Cluj, a club with a strong identity, a remarkable tradition and an extraordinary community around it. We believe that performance is built through vision, consistency and passion, and these values can be found both in sport and in the philosophy of our brand. We want this partnership to contribute to the development of a long-term successful project and provide memorable experiences to the supporters of Cluj University”, stated MrBit representatives.
Starting with the new season, the MrBit logo will be present on the team's official playing equipment. At the same time, the partnership will include a series of activations dedicated to supporters and special initiatives developed together with the supporter community.
The new season also marks the launch of a special kit, designed to reflect both the club's over a century of heritage and the modern and ambitious spirit of the new 'U' generation. The official jersey for the 2026-2027 season will be unveiled in early July at a special event organized in conjunction with MrBit.
The partnership between MrBit and FC Universitatea Cluj exceeds the size of a commercial collaboration, being built around common values such as performance, belonging to the community, respect for tradition and the desire for long-term development. Through this association, the two organizations aim to create relevant projects for supporters and contribute to the consolidation of one of the most important sports brands in Romania.
“MrBit is a partner that shares the values we believe in: performance, professionalism, sustainable development and respect for the community. This new chapter we start today with MrBit gives the club the opportunity to continue to meet its goals. The partnership also brings with it new initiatives relevant to the “U” community, allowing us to strengthen the club's position. We confidently look towards a season in which sports performance, brand identity and genuine relationship with the supporters will continue to be the basis of the club's development”, declared the representatives of FC Universitatea Cluj.
About MrBit
MrBit is a European online entertainment platform that integrates sports betting and licensed casino games in a modern and secure digital ecosystem. The brand stands out for the technology used, high security standards and constant involvement in supporting sports. In Romania, MrBit operates in accordance with the legislation in force and actively promotes the principles of responsible gaming, offering users a safe and high-quality experience.
About FC Universitatea Cluj
FC Universitatea Cluj is one of the oldest football clubs in Romania and the strongest sports brand in Transylvania. Founded in 1919, the club has built its identity around the values that have defined its history: Fidelity, Honor, Respect and Tradition. Through a strategy oriented towards sustainable development, professionalism and performance, FC Universitatea Cluj has consolidated its position in the Romanian sports landscape and developed an authentic and sustainable relationship with the local community and its supporters throughout the country.
