June 5 8:28
The largest Russian pay television operator Tricolor will use Beeline's AI technologies to increase the efficiency of technical support and improve user experience.
The corresponding agreement was signed on the sidelines of the St. Petersburg International Economic Forum (SPIEF-2026).
Under the agreement, Beeline will provide the customer with access to technical interfaces and user applications of three neural network models, and will also provide support for their operation 24/7. A comprehensive solution called CDNvideo AI Hub will partially automate the work of the Tricolor contact center, help the operator process requests faster and with better quality, and also optimize the costs of customer support and troubleshooting.
“AI is an indispensable tool in the work of technical support for any large digital service. In fact, without it, it is now impossible to cope with the volumes of incoming user data,” said Sergei Bykov, Vice President for Operator Business at Beeline, Chairman of the Board of Directors of CDNvideo. — AI technologies help automate routine and give specialists the opportunity to focus on solving problems instead of endlessly answering standard questions. All this reduces the waiting time for a response from hours to seconds, saves human resources, helps maintain customer loyalty and mitigate reputational risks. Beeline’s AI solutions will significantly strengthen Tricolor’s technical support, serve to increase the company’s economic efficiency, and make life easier for its employees and clients.”
“Telecom giants around the world are actively investing in machine learning, AI agents and predictive analytics, and Tricolor is no exception. The company is building its development strategy on the basis of modern technologies, because the introduction of AI solutions into corporate processes is already giving businesses up to 40% more efficiency. Partnership with Beeline will allow Tricolor to increase the efficiency of our service, strengthen the focus on the availability of support and customer care. At the same time, the use of Beeline AI technologies will not be limited to the contact center. We plan to use them in other projects, for example, in our online cinema or telemedicine,” said Tricolor commercial director Oleg Struchkovsky.
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