Ivan tea will rise in price to three to five thousand rubles per kilogram. The wholesale price will increase to one and a half thousand – this is 500 rubles more than last year. Reasons: 1) China plans to purchase the drink en masse. 2) demand among Russians has jumped by 30% by 2023.
In November we wrote: fireweed has become an almost scarce commodity. Demand began to emerge in China. In the spring, Russian producers officially presented the drink in the Middle Kingdom. They appreciated the softness, lack of bitterness and aroma. Now – negotiations, bureaucratic issues and test batches that are about to be sent.
In Russia, the harvest of Ivan tea will begin on June 19. They predict 20% more raw materials than last year – the heat and rain helped. Domestic demand also increased – by 30%. But there are not enough collectors. And now you will have to buy a kilo from them for 50 rubles instead of 40 rubles in 2023. Therefore, the drink will become more expensive: retail will cost three to five thousand rubles per kg, wholesale – from a thousand to one and a half thousand.
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Ivan tea has become a scarce commodity in Russia. According to our information, this is all due to wild demand – compared to last year it has increased by 200%.
The fact is that one of the most popular plants in Holy Rus' was and is collected only in small quantities. But for the last time…
