Kaufland celebrates Children's Day with sweet surprises for just 1 penny with the Kaufland Card XTRA and discounts of up to 50% on toys
Kaufland celebrates Children's Day with sweet surprises for just 1 penny available via Kaufland Card XTRA. Under the slogan “JUNE 1, SWEET AS A SUMMER DAY”, parents can activate the dedicated coupon in the application and choose a donut or a banana for the little ones, for just 1 penny.
The mechanism is simple: after activating the coupon in the app on June 1, customers go to their favorite Kaufland store with their little ones, scan Kaufland Card XTRA at the cash register and they will receive the chosen product. The offer is available within the limit of 5 products for each customer.
Also, from 28.05.2026 to 07.06.2026, customers are expected in Kaufland stores with discounts of up to 50% on over 250 items in the toys category.
In addition, the campaign also includes an online contest. Participants are invited to upload a photo with a drawing inspired by the theme “Sweet as a summer day”, on the company website, and enter the number Kaufland Card XTRAfor a chance to win shopping vouchers or one of three Xara plush toys.
The campaign is supported by extensive communication, visible in all relevant media: TV, radio, the Kaufland catalog, the Kaufland website, the Kaufland Card XTRA application, contests in social media with prizes for children, activations with influencers, the Kaufland Romania YouTube channel and special materials in stores.
More information can also be accessed on the company's website, at the following link kaufland-xtra.ro and in the application Kaufland Card XTRA.
By Kaufland Card XTRAthe loyalty program gets a new visual identity and a simpler way of using it, built around a simple mechanism: for each leu spent, customers receive an XTRA point in the appand XTRA points can be used to purchase XTRA products at value of 0.01 lei, i.e. a penny.Additionally, customers can activate XTRA coupons directly from the app for weekly updated discounts and personalized shopping benefits. New users who install the app on their phone and buy a minimum of 2,000 lei by the end of June will receive the 2,000 points Related XTRAs, plus an additional bonus of 3,000 XTRA points.
Article supported by Kaufland Romania
