Well-informed sources of the Izvestia website reported that the company asked for a rent reduction, and if it could not be obtained, it closed the store. According to Evgeniya Chakberdiyeva, regional director of the retail real estate department at NF Group, the brand currently has about 116 stores throughout Russia, but the optimization process is still ongoing.
A representative of FunDay stated that the liquidation of sales points results from the network's adaptation to changes in customer traffic and the market environment. He also assured that closed stores are compensated with new openings. The FunDay brand belongs to the Sportmaster company and its offer is addressed to young families. “Izvestia” interlocutors noted that difficulties appeared in all Sportmaster brands.
Given the unstable situation in the consumer market, the company is reviewing the structure of its retail network, the source added. According to the “Check Index” data of the “Platforma OFD” company, in the period January-March 2026, the number of purchases of clothing and footwear decreased by 4%. year to year. At the same time, the median purchase price increased by 6 percent in the same period. — up to 3 thousand 7 rubles.
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In the face of a sharp economic slowdown, clothing chains began to reduce the number of stores and focus on improving the efficiency of their branches. Last year, the O'STIN clothing chain closed 62 stores and reduced staff by 15%. Gloria Jeans has closed at least 100 points of sale in less than two years, Shopper's reported. According to RBC data, the retailer intends to close another 150 stores in 2026. Concept Group, the owner of the Concept Club women's clothing brands, Acoola children's clothing and Infinity Lingerie underwear brands, closed 133 sales points. Further optimization in retail will continue this year, said Paweł Liulin, representative of the Association of Commercial Real Estate and Retail Experts (ATER).
- The Kremlin's bad dream is coming true. “The economy is slowing down absolutely in all industries”
Earlier, the Central Bank noted a massive shift of Russians to saving mode. A study conducted by the regulatory body showed that consumers are refraining from purchasing expensive equipment, groceries, as well as clothing and footwear. According to a survey conducted by the Social Research Center “Platforma” and the company “OnIn”, the majority of Russians (82%) feel anxious about the economic situation in the country and expect that in the next year the prices of food and municipal services will grow faster than their incomes.
