May 26 18:00
With the onset of the warm season, residents of the country have become 30% more active in purchasing portable electronics for trips out of town and outdoor recreation.
In the first two weeks of May, sales of smart watches and portable music speakers increased by 72% and 50%, respectively, compared to the same period in April, analysts found based on sales data from the online store and the combined retail network of MegaFon and Yota.
In addition to them, some of the main portable gadgets of the beginning of the summer season were smart speakers (+33%) and wireless headphones (+32%). Also, Russians more often choose devices that help them not to depend on a power outlet: sales of universal external batteries with a capacity of 6,000 to 11,000 mAh increased by almost 40%, and super-capacity batteries from 16,000 mAh by 24%.
Users showed special interest in smart home devices – they began to buy them 88% more actively. At the same time, at the height of the out-of-town travel season, demand for smart watches for children (+21%) and transponders for road trips (+86%) also increased.
Tablets were especially popular among Russians in May—they were purchased 70% more actively. Samsung devices are in the lead, in particular the compact Galaxy Tab A11. The top models also included the iPad 2025 11, Galaxy Tab A11+ and Galaxy Tab S10 Lite. In terms of sales dynamics, Apple tablets took first place, and the most purchased gadget of the brand was the iPad 2025 11.
“Not everyone perceives a holiday in the country or a picnic in nature as a reason for a digital detox. It is important for most buyers to have access to familiar services, music and movies, wherever they are. We see a growing demand for portable devices, so we regularly expand their range and accompany them with special offers so that customers get more impressions and comfort from their vacation,” said Vadim Zimin, director of the department for strategy and sales development at MegaFon.
On the eve of the summer season, Krasnoyarsk residents intensively purchased portable equipment (+102%), modems and routers from MegaFon (+82%) and Yota (+42%), and accessories (+15%). Also in the region, consumer interest in Samsung smartphones increased (+218%). According to analysts, among Siberians, the most active buyers of equipment for trips out of town live in the Krasnoyarsk Territory. Next come residents of Kuzbass, Altai Territory, Novosibirsk and Omsk regions.
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