Tickets for the 2028 Olympic Games have gone on sale globally. How much is the cheapest ticket
Ticket sales for the 2028 Los Angeles Olympics opened globally on Thursday, after a first week of local pre-sales that organizers said set a record, a sign of high interest in an edition that relies heavily on private funding.
The organizing committee LA28 announced that it sold more tickets in the first week than any other edition of the Olympic Games during the initial sales period. All tickets in this initial round were purchased by residents of the Los Angeles and Oklahoma City areas, despite complaints about high prices, additional fees and limited availability.
Organizers announced that hundreds of thousands of tickets priced at $28 (Rs 121.68) — touted as the cheapest Olympic tickets in modern history — were snapped up locally, although some buyers complained about high costs, additional fees and limited availability.
“The success of local pre-sales speaks for itself,” LA28 CEO Reynold Hoover said in a statement. “We are thrilled with the level of interest and excitement for tickets to the Los Angeles Olympics.”
The global sales launch, dubbed 'Drop 1', runs until April 19 and is open to fans selected by lottery, who have been allocated time slots for purchase.
Tickets are available for various Olympic events, including the opening and closing ceremonies.
More than one million tickets priced at $28 will go on sale
Organizers admitted that some fans were in for a shock after the $28 ticket promotion, finding that many of the cheapest seats sold out quickly or that some samples were priced much higher.
Allison Katz-Mayfield, senior vice president of Games revenue at LA28, told Reuters the situation was not surprising because the most affordable tickets are normally the first to be sold.
“We wanted to make sure local people had access to the most affordable tickets, and this was seen in the pre-sale stage,” she said, adding that more cheap tickets would be available in subsequent sales stages.
The LA28 committee stated that, in total, more than one million tickets at the price of $28 will be made available to the public. Almost half of all Olympic tickets are priced under $200, and more than three-quarters, including for the finals, cost under $400. Only about 5 percent of tickets exceed $1,000, according to organizers.
Katz-Mayfield also said that demand has exceeded expectations, from the registration phase through to the first stage of sales. She added that at the time of the global launch, about a third of the tickets still on sale were priced below $200.
