Article by GSP – Published on Monday, 06 April 2026, 16:52 / Updated on Monday, 06 April 2026 16:52
Superbet, the leader of the tech & entertainment industry in Romania and one of the largest profile companies in Central and Eastern Europe, has become the main sponsor of PAOK Thessaloniki and Panathinaikos Athens, two of the most important football clubs in Greece, as well as of Levadiakos.
Market leader in Romania, Superbet marked its entry into the Greek market by signing sponsorship contracts with two of the most beloved teams in Greek football: PAOK, the team coached by Răzvan Lucescu, and Panathinaikos, the team trained by the famous Rafael Benitez.
A move by which the Superbet group increases its impressive portfolio of sponsorships around the world and by which it aims to also translate to Greece the values patented in countries and sports around the world.
PAOK and Panathinaikos join the Superbet family
PAOk, Panathinaikos, but also Levadiakos and the basketball team of AEK Athens thus enter the great Superbet family. Our company sponsors the Superliga, but also traditional teams such as Rapid, Dinamo, Univ. Craiova, Constanța Lighthouse, Cluj University or Timișoara Polytechnic. In international football, Superbet is among the sponsors of Sao Paulo (Brazil), Fluminense (Brazil), Wisla Krakow (Poland) or Lech Poznan (Poland).
Superbet is also an official partner of LaLiga in Romania, sponsors the women's football Superliga, the handball teams CS Rapid (female), Gloria Bistrița (female) and CS Dinamo (male), but also competitions such as SuperChess, Dynamite Fighting Show or Transylvania Open (female tennis).
To those mentioned is added the activity of the Superbet Foundation with multiple projects related to Performance, Culture, Education, Health or Community.
About Superbet
Superbet is a technology and entertainment company founded in 2008 with a mission to bring immersive technology-based entertainment in sports and gaming to millions of customers around the world.
The group is present in 12 countries, with commercial markets in Romania, Belgium, Poland, Serbia and Brazil, as well as a technology and product innovation hub in Croatia.
In 2019, Superbet received a strategic investment of 175 million euros from Blackstone Inc., the world's largest private equity fund, to drive the company's expansion into international markets.
As leaders in compliance and best practice, the Superbet Group is a member of the International Betting Integrity Association (IBIA) and is the only company to have won the CEE Best Sportsbook Operator award at the Central & Eastern European Gaming Conference (CEEGC) four times.
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