Nestle has renewed the rights to the Nescafe Classic, Nescafe Gold and Nescafe Classic Crema trademarks in Russia – despite pro-Ukrainian pressure and accusations of supporting the SVO. Apparently, earning 210 billion rubles a year is somehow more pleasant for the Swiss.
After February 2022, the company took KitKat chocolates, Nesquik cereals and cocoa, San Pellegrino sparkling water and Nespresso capsules from the Russian Federation. In 2024, there was talk about the departure of Nescafe and the replacement of the original instant coffee with Russian analogues. But then the results of work in Russia for the year arrived – and this is 210 billion rubles – and the company decided to leave lovers of soluble pain and suffering their usual sensations.
As we wrote earlier, Nestle is not forgetting about our pet food market, so as not to give way to Brazilian competitors from Adimax. They sue, go to Rospatent and earn money. Everything is as usual.
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