Parents of schoolchildren bought smart watches en masse for their little ones before the First of September.
This year, demand for wrist gadgets in August was 1.7 times higher than in July, and half of them were purchased in the last 10 days of the month. It follows from data from MegaFon experts.
In total, during this period, almost 40% of all watches, smart speakers, laptops and light bulbs with brains sold for the entire month were bought. Moreover, in the last week, 30% of sales came from speakers, 20% from smart watches, and more than a third of sales from children's smart watches. But the demand for laptops during the last month of summer was relatively uniform: the last 10 days of August accounted for 12% of sales of the total. Naturally, everything was bought for study.
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