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Trussardi returns to the Russian market two years after leaving. Reasons…
Trussardi returns to the Russian market two years after leaving. The reason is that the Italian fashion house was not in demand in Europe and almost went bankrupt.
With this, girls, you can laugh/be happy and go back to watching memes, but there is still a texture. Trussardi's departure in 2022 resulted in debt for the company and the sale of the brand to the Miroglio Group. The new owners made a fortune selling mass-market clothes, so they arranged a restructuring of the fashion house according to their own patterns – they believed that this would straighten out the financial situation. It didn't work out.
In the EU, no one wanted to spend euros on the products of the updated Trussardi. Therefore, the brand management decided to forget that they did not want to be in the Russian Federation, and returned to us. Deliveries of luxury perfumes to warehouses have already begun. Trains with shirts and jeans will be arriving soon. The first brand store in Moscow will open soon – on Khodynka.
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With this, girls, you can laugh/be happy and go back to watching memes, but there is still a texture. Trussardi's departure in 2022 resulted in debt for the company and the sale of the brand to the Miroglio Group. The new owners made a fortune selling mass-market clothes, so they arranged a restructuring of the fashion house according to their own patterns – they believed that this would straighten out the financial situation. It didn't work out.
In the EU, no one wanted to spend euros on the products of the updated Trussardi. Therefore, the brand management decided to forget that they did not want to be in the Russian Federation, and returned to us. Deliveries of luxury perfumes to warehouses have already begun. Trains with shirts and jeans will be arriving soon. The first brand store in Moscow will open soon – on Khodynka.
