The year 2026 begins with stricter rules and higher costs for many Romanians. From January 1, they entered into force new fiscal measures: higher local taxes on housing, land and cars, adjusted taxes on earnings and a general pressure on monthly expenses. All of these changes come amid an effort by the state to balance its budget after several years of economic hardship.
At the same time, internationally, the economy remains in a period of caution. Interest rates remain high and tax uncertainty is making people more careful about how they keep or use their money. In such contexts, gold constantly returns to the foregroundbeing perceived as a form of financial security, regardless of changes in taxes or rules.
For more and more Romanians, gold is a practical solution: a reserve of value that can be used when unforeseen expenses or additional fiscal pressures arise. Unlike other forms of savings, gold does not depend on government decisions or tax changes.
In this more oppressive fiscal context, solutions that allow quick access to liquidity are becoming more and more relevant. That is why interest in gold and specialized services is growing.
In this context, treasury launch the campaign “TREASURY Smash Everything”a special offer designed to directly respond to current consumer needs and support the growing interest in gold as a form of financial protection.
The best gold pawn pricerelative to market conditions and available at the time of the transaction, for all major gold categories traded – 14K, 18K and 22K:
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14K – 380 lei/gram
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18K – 480 lei/gram
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22K – 580 lei/gram
This offer is a strategic decision whereby treasury reinforces its role in a sensitive economic moment, offering a quick, fair and transparent solution for accessing liquidity when other options are limited or difficult to access, and at the same time supporting the gold-oriented investment trend.
Raluca Moroianu, TEZAUR Marketing Director, explains the decision behind the campaign:
“Economic adjustment periods are when the best investment opportunities arise.
Gold has consistently proven to be a store of value. That is why, in 2026, we are also focusing on gold, offering our clients the best price, relative to market conditions and offers available at the time of the transaction, as well as the ability to make informed financial decisions, at a time when responsible investments matter more than ever.”
2026 is the year of well-considered decisions. Through “TEZAUR Spulberă Tot”, TEZAUR proposes a simple approach: gold as real support in a time when financial flexibility matters more than ever.
About the TREASURY
With a network of over 50 agencies in Bucharest and the most advanced digital platform in the sector, treasury is constantly consolidating its dominant position on the Romanian pawnshop services market. Through continuous innovation, full digitization and favorable conditions for customers, treasury remains at the forefront of the development of non-banking financial services and sets standards for the entire industry.
For additional information: www.tezaur.com
