Need to shift AI gears? The head of a world leader shows direction

During a Q&A session at CES 2026 in Las Vegas, Lenovo's top executives — President Yang Yuanqing and Senior Vice President and Chief Technology Officer Tolga Kurtoglu — presented their vision for the future of artificial intelligence in the technology industry.
The rest of the article below the video:
“We need to change the course of AI”
Lenovo CEO Yang Yuanqing was asked during a meeting with journalists at CES 2026 in Las Vegas whether gigantic investments in artificial intelligence may pose a risk of market overheatingunequivocally replied that artificial intelligence is not a speculative bubble. Instead, as the president claimed, we are witnessing the initial stages of spectacular technological development.
He assessed that the main emphasis on the development of artificial intelligence should change and move from language models to other areas – the direction of investment should primarily be the development of companies willing to invest in AI and their businesses.
— We believe that artificial intelligence is not a speculative bubble. In the past, we invested more in large language models, but now we need to shift gears to democratizing AI for enterprises, Yuanqing said. In his opinion, such a transformation will lead to a natural increase in demand for artificial intelligence tools.
Lenovo held the premiere of its new products at Sphere in Las Vegas
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Lenovo / Lenovo
Self-sufficiency? It can't be done
While it was emphasized during the conference that Lenovo would not strive to create a completely independent ecosystem – producing its own processors and memory – Kurtoglu categorically replied that this was impossible.
— No company can do everything on its own. You need a partner. You need suppliers, the vice president said. His stance emphasized the reality of the technology industry, where specialization and collaboration are key to success.
Yang Yuanqing went further, arguing that the industrialization of artificial intelligence will not be guided by the principle of “winner takes all”. Instead, it will be based on a partner ecosystem, where each participant supports other companies in areas where they have a competitive advantage.
— I don't think there is a desire to apply the “winner takes all” principle in this industry. We need cooperation, we need partnership, said the president. He added that each partner has its own strengths and weaknesses, and success depends on the ability to focus on the areas in which a given entity demonstrates the greatest competence.
CES 2026
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Grzegorz Kowalczyk / Grzegorz Kowalczyk
Yuanqing cited the example of IBM's historic era when the corporation tried to control all aspects of the ecosystem, from firmware to applications. In his opinion, returning to such a model is impossible and undesirable. Instead, today's technology industry requires an open approach and willingness to collaborate.
Personalization is the key to success
Yang Yuanqing stated that the future is personalization – artificial intelligence is becoming a tool completely tailored to each user. The key element of this concept in Lenovo's strategy is to be the Qira platform integrating AI between various devices.
“Our vision is to make AI user-centric, easy to use, and a single point of access with a unique user interface,” Yuanqing said. This strategy would represent a significant shift from the current model in which many technology companies attempt to impose their platforms as ubiquitous solutions.
Kurtoglu added that the concept goes beyond traditional device categories. As he explained, Kira will not be exclusively associated with any particular one of them.
Lenovo goes on the offensive at CES
Why? As both managers pointed out, Lenovo wants to position itself as an integrator of the tech industry. The company was one of the most visible giants during this year's fair – for promotion it used, among others, the fact of sponsoring this year's FIFA World Cup taking place in the USA, Mexico and Canada. Her CES event, where the latest products were presented, was watched by over 10,000 people. viewers, and their speeches were given by, among others, head of Nvidia, Intel, Qualcomm and AMD.
From Las Vegas Grzegorz Kowalczyk, journalist of Business Insider Polska






