The self-proclaimed king of sneakers, Nikita Efremov, was removed from the list of co-owners of the St. Petersburg store Rare, which he and Mikhail Litvin created. Unofficially – due to a toxic trail after accusations of selling palenka.
The boutique opened in 2023. But in December 2024, the friendship ended – the reseller was dropped from the list of founders. Officially – due to “mismatch of concepts”. His share went to Yasmin Kristovskaya (daughter of singer Uma2rman) and blogger Mikhail Plyaskin (not Litvin).
But this is not the last sad thing in Efremov’s business affairs – his Moscow sneaker store on Petrovka was attacked by the Pianist-Destructor, known on the darknet, who is ordered to perform all kinds of dirty tricks. He painted graffiti on Nikita’s doors with two treble clefs. This is how he warns his victims about the impending arson. Showroom workers contacted the police.
Previously, we wrote about searches in Efremov’s sneaker shops due to suspicions of selling counterfeit goods. However, then the examination recognized the sneakers as original.
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