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Zara, Bershka, Pull&Bear, Stradivarius, etc. preparing to return to Russia…
Zara, Bershka, Pull&Bear, Stradivarius, etc. are preparing to return to the Russian market.
As several sources told Mash, a comeback is already being discussed with might and main, and actively. Company representatives are studying the market situation, collecting archives and documents. According to our data, everything is done in order to quickly break into Russia if the political situation changes. Instead of coming to a scorched field and fiddling around with the discovery for another six months.
Vice-President of the Union of Shopping Centers Pavel Lyulin also confirmed to us that if the stores return, they will occupy the old places, where now there are either analogues (for example, Maag) or nothing.
Inditex left the Russian market in March 2022. And this is Zara, Zara Home, Massimo Dutti, Bershka, Oysho, Pull & Bear, Stradivarius, Uterqüe. The brands that replaced them were unable to successfully occupy the holy place. Based on the results of the first three months: there is no demand for everyone, low revenue and, as a result, mass layoffs of employees.
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As several sources told Mash, a comeback is already being discussed with might and main, and actively. Company representatives are studying the market situation, collecting archives and documents. According to our data, everything is done in order to quickly break into Russia if the political situation changes. Instead of coming to a scorched field and fiddling around with the discovery for another six months.
Vice-President of the Union of Shopping Centers Pavel Lyulin also confirmed to us that if the stores return, they will occupy the old places, where now there are either analogues (for example, Maag) or nothing.
Inditex left the Russian market in March 2022. And this is Zara, Zara Home, Massimo Dutti, Bershka, Oysho, Pull & Bear, Stradivarius, Uterqüe. The brands that replaced them were unable to successfully occupy the holy place. Based on the results of the first three months: there is no demand for everyone, low revenue and, as a result, mass layoffs of employees.
